Optimizely vs Split:Which is more popular by branded search?
In August 2026, Optimizely had more branded searches than Split among experimentation platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Split’s 1.6K, and held a 72.9% Share of Search versus Split’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Optimizely or Split?
Compare the platforms used to run product experiments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, Split. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Eppo | LaunchDarkly | Statsig | Split |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 10.9% | 13.7% | 7.4% | 0.78% |
| Nov 2025 | 72.2% | 11.8% | 10% | 5.3% | 0.7% |
| Dec 2025 | 72.3% | 11.8% | 10% | 5.3% | 0.55% |
| Jan 2026 | 74.6% | 10% | 10.3% | 4.5% | 0.59% |
| Feb 2026 | 70.6% | 11.5% | 12.1% | 5.2% | 0.54% |
| Mar 2026 | 70.5% | 11.5% | 12.1% | 5.2% | 0.68% |
| Apr 2026 | 68% | 13.6% | 11.7% | 6.2% | 0.52% |
| May 2026 | 69.1% | 13.8% | 10.2% | 6.3% | 0.53% |
| Jun 2026 | 70.2% | 11.4% | 12.6% | 5.2% | 0.54% |
| Jul 2026 | 70.1% | 11.4% | 12.8% | 5.2% | 0.45% |
| Aug 2026 | 72.9% | 11.9% | 10.4% | 4.4% | 0.47% |
| Sep 2026 | — | — | — | — | — |
How has the Optimizely and Split comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of Split in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among experimentation platforms worldwide moved from 67.1% to 72.9%, and its estimated monthly branded searches held steady at 248K.
- Across the 11 months ending August 2026, Split’s estimated Share of Search among experimentation platforms worldwide moved from 0.78% to 0.47%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
How did search popularity change for experimentation platforms worldwide in August 2026?
2 changes
In August 2026, Optimizely gained estimated Share of Search among experimentation platforms worldwide, from 70.1% to 72.9%.
Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Optimizely’s and Split’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimizely
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
Split
1 branded search term
- split io
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.