Optimizely vs VWO:Which is more popular by branded search?
In August 2026, Optimizely had more branded searches than VWO among A/B testing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to VWO’s 800, and held a 92.5% Share of Search versus VWO’s 0.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Optimizely or VWO?
Compare experimentation software for testing website experiences and measuring conversion impact. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, VWO. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | GrowthBook | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 91.2% | 4.5% | 3.6% | 0.51% | 0.17% |
| Nov 2025 | 91.9% | 4.5% | 3% | 0.44% | 0.16% |
| Dec 2025 | 92.5% | 4.5% | 2.5% | 0.37% | 0.14% |
| Jan 2026 | 92.7% | 3.7% | 3% | 0.39% | 0.14% |
| Feb 2026 | 91.8% | 4.5% | 3% | 0.44% | 0.19% |
| Mar 2026 | 90.9% | 5.5% | 3% | 0.44% | 0.24% |
| Apr 2026 | 89.8% | 6.6% | 2.9% | 0.46% | 0.17% |
| May 2026 | 91.5% | 5.5% | 2.4% | 0.36% | 0.14% |
| Jun 2026 | 91% | 5.5% | 3% | 0.36% | 0.16% |
| Jul 2026 | 91.5% | 5.5% | 2.4% | 0.34% | 0.16% |
| Aug 2026 | 92.5% | 4.6% | 2.5% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Optimizely and VWO comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of VWO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide moved from 91.2% to 92.5%, and its estimated monthly branded searches held steady at 248K.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing platforms worldwide moved from 0.51% to 0.3%, and its estimated monthly branded searches moved from 1.4K to 800.
How did search popularity change for A/B testing platforms worldwide in August 2026?
2 changes
In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%.
Estimated monthly branded searches for VWO worldwide fell 42.4% over 11 measured months, from 1.4K to 800 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Optimizely’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimizely
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
VWO
2 branded search terms
- vwo ab testing
- vwo testing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.