LaunchDarkly vs Octopus Deploy:Which is more popular by branded search?
In August 2026, LaunchDarkly had more branded searches than Octopus Deploy among release automation tools worldwide. LaunchDarkly was estimated to have 35.3K branded searches compared to Octopus Deploy’s 8.1K, and held a 4.7% Share of Search versus Octopus Deploy’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LaunchDarkly or Octopus Deploy?
Compare the release automation tools engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LaunchDarkly, Octopus Deploy. The figures are in the table below the chart.
View monthly share of search table
| Month | Harness | Spinnaker | LaunchDarkly | Argo CD | Octopus Deploy | Codefresh |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 16.6% | 9.3% | 4.1% | 2.2% | 0.35% |
| Nov 2025 | 69.9% | 17.2% | 6.5% | 4.2% | 1.9% | 0.3% |
| Dec 2025 | 70.9% | 17.4% | 6.6% | 3.5% | 1.3% | 0.31% |
| Jan 2026 | 66.7% | 19.9% | 7.6% | 4% | 1.5% | 0.29% |
| Feb 2026 | 69% | 17% | 8% | 4.2% | 1.5% | 0.3% |
| Mar 2026 | 73% | 14.7% | 6.9% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 73.2% | 14.7% | 7% | 3.6% | 1.3% | 0.26% |
| May 2026 | 71.6% | 17.5% | 5.8% | 3.5% | 1.3% | 0.21% |
| Jun 2026 | 70.7% | 17.3% | 7% | 3.5% | 1.3% | 0.2% |
| Jul 2026 | 68.1% | 20.4% | 6.9% | 3.4% | 1% | 0.2% |
| Aug 2026 | 73.2% | 18% | 4.7% | 3% | 1.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the LaunchDarkly and Octopus Deploy comparison changed over the last 12 months?
3 findings
- LaunchDarkly was ahead of Octopus Deploy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among release automation tools worldwide moved from 9.3% to 4.7%, and its estimated monthly branded searches moved from 50.8K to 35.3K.
- Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide moved from 2.2% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for release automation tools worldwide in August 2026?
2 changes
In August 2026, LaunchDarkly lost estimated Share of Search among release automation tools worldwide, from 6.9% to 4.7%.
Estimated monthly branded searches for Octopus Deploy worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LaunchDarkly’s and Octopus Deploy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LaunchDarkly
6 branded search terms
- feature flags launchdarkly
- launchdarkly
- launchdarkly app
- launchdarkly com
- launchdarkly feature flags
- launchdarkly software
Octopus Deploy
1 branded search term
- octopus deploy
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