Brandwave

AB Tasty vs LaunchDarkly:Which is more popular?

In September 2026, LaunchDarkly had more branded searches than AB Tasty among A/B testing platforms worldwide. LaunchDarkly had about 40,500 branded searches, while AB Tasty had 6,600. LaunchDarkly made up 6.2% of all A/B testing platform searches we track, and AB Tasty accounted for 1%. When we asked ChatGPT and Google AI Overviews about A/B testing platforms, AB Tasty and LaunchDarkly each appeared in two of the five answers. AB Tasty was mentioned before LaunchDarkly in two out of three answers that named either.

Among A/B testing platforms worldwide in September 2026

Who do people search for more?

LaunchDarkly, about 6 searches for every 1 for AB Tasty

LaunchDarkly 40.5K searchesAB Tasty 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

AB Tasty in 2 of 5LaunchDarkly in 2 of 5

Who does AI recommend more?

AB Tasty, named ahead of LaunchDarkly in 2 of 3 answers

AB Tasty first in 2LaunchDarkly first in 1

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Top A/B testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AB Tasty and LaunchDarkly were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AB Tasty was listed before LaunchDarkly in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PostHog1st
  2. Statsig2nd
  3. Optimizely3rd
  4. VWO4th
  5. GrowthBook5th
  6. AB Tasty6th
  7. LaunchDarkly7th
  8. Eppo8th
  9. Convert Experiences9th
  10. Split10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VWO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Statsig3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eppo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaunchDarkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AB Tasty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Convert Experiences1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about A/B testing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AB Tasty or LaunchDarkly more popular in search?

This chart shows how often people search Google for AB Tasty and LaunchDarkly by name. Each line represents a brand's share of searches for all ten A/B testing platforms we track, month by month, from English-language searches worldwide.

AB Tasty and LaunchDarkly among A/B testing platforms worldwide, by month

Share of searches by month for LaunchDarkly, AB Tasty. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyPostHogEppoLaunchDarklyVWOStatsigGrowthBookAB TastySplitConvert Experiences
Oct 202544.7%20%7.4%9%9.2%4.9%2.2%1.8%0.68%0.09%
Nov 202547.9%21.4%7.9%6.4%8.1%3.5%2.4%1.6%0.64%0.08%
Dec 202548.1%21.5%7.9%6.5%8.1%3.5%2.4%1.3%0.54%0.07%
Jan 202647.3%21.2%6.4%6.4%11.8%2.8%1.9%1.6%0.53%0.07%
Feb 202647.2%17.4%7.8%7.8%11.8%3.5%2.3%1.6%0.53%0.1%
Mar 202641.1%27.5%6.8%6.8%10.3%3%2.5%1.4%0.6%0.11%
Apr 202644.8%20%9%7.4%9.3%4%3.3%1.5%0.53%0.09%
May 202643.9%24.1%8.8%5.9%9%4%2.7%1.2%0.5%0.07%
Jun 202639.5%32.3%6.5%6.5%8.1%2.9%2.4%1.3%0.44%0.07%
Jul 202640.2%32.9%6.6%6.6%6.8%3%2.4%1.1%0.39%0.07%
Aug 202641.6%34%6.9%5.6%5.7%2.5%2.1%1.1%0.41%0.06%
Sep 202637.8%37.8%6.2%6.2%5.2%2.8%2.3%1%0.45%0.05%

How has the AB Tasty and LaunchDarkly comparison changed over the last 12 months?

3 findings
  • LaunchDarkly was ahead of AB Tasty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AB Tasty’s share of searches among A/B testing platforms worldwide moved from 1.8% to 1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, LaunchDarkly’s share of searches among A/B testing platforms worldwide moved from 9% to 6.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for A/B testing platforms worldwide in September 2026?

2 changes

  1. In September 2026, LaunchDarkly overtook VWO to rank 4th among A/B testing platforms worldwide, with 6.2% of the searches.

  2. Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AB Tasty’s and LaunchDarkly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AB Tasty

1 branded search term

  • ab tasty

LaunchDarkly

1 branded search term

  • launchdarkly

How the Brand Demand Index is measured

Other head-to-heads among A/B testing platforms

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