Crazy Egg vs VWO:Which is more popular?
In September 2026, VWO had more branded searches than Crazy Egg among conversion rate optimisation tools worldwide. VWO had about 33,100 branded searches, while Crazy Egg had 9,900. VWO made up 5.4% of all conversion rate optimisation tool searches we track, and Crazy Egg accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about conversion rate optimisation tools, VWO appeared in all four answers and Crazy Egg in two. VWO was mentioned before Crazy Egg in every answer.
Who do people search for more?
VWO, about 3 searches for every 1 for Crazy Egg
Who does AI mention more?
VWO, mentioned in every answer we collected
Who does AI recommend more?
VWO, named ahead of Crazy Egg in every answer
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Top conversion rate optimisation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, VWO appeared in all four answers. Crazy Egg was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. VWO was listed before Crazy Egg in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- VWO1st
Microsoft Clarity2nd
Optimizely3rd
Hotjar4th- Contentsquare5th
Unbounce6th
Crazy Egg7th
Convert.com8th
AB Tasty–
Kameleoon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about conversion rate optimisation tools
4 answers
Asked ChatGPT
“Which conversion rate optimisation tool should I use?”
Asked ChatGPT
“What are the best conversion rate optimisation tools?”
Asked ChatGPT
“What's the best conversion rate optimisation tool for more online sales?”
Searched Google, AI Overview
“conversion rate optimisation tool”
Searched Google, AI Overview
“conversion optimisation software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crazy Egg or VWO more popular in search?
This chart shows how often people search Google for Crazy Egg and VWO by name. Each line represents a brand's share of searches for all ten conversion rate optimisation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for VWO, Crazy Egg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Microsoft Clarity | Hotjar | VWO | Contentsquare | Unbounce | Crazy Egg | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 21.7% | 8% | 3.6% | 4.4% | 2.4% | 1.6% | 0.87% | 0.32% |
| Nov 2025 | 42.3% | 18.9% | 18.9% | 7% | 3.1% | 4.7% | 2.5% | 1.4% | 0.93% | 0.34% |
| Dec 2025 | 44.9% | 20.1% | 16.5% | 7.4% | 2.7% | 4.1% | 2.2% | 1.2% | 0.66% | 0.31% |
| Jan 2026 | 43.4% | 19.5% | 15.9% | 10.7% | 3.2% | 3.2% | 1.7% | 1.4% | 0.64% | 0.29% |
| Feb 2026 | 42% | 23% | 12.6% | 10.3% | 3.8% | 3.8% | 2.1% | 1.4% | 0.75% | 0.29% |
| Mar 2026 | 43% | 23.6% | 10.6% | 10.6% | 3.9% | 3.9% | 2.1% | 1.4% | 0.77% | 0.3% |
| Apr 2026 | 43.8% | 24% | 10.8% | 8.8% | 4% | 4% | 2.2% | 1.4% | 0.78% | 0.3% |
| May 2026 | 43.2% | 29% | 8.7% | 8.7% | 3.2% | 3.2% | 1.7% | 1.2% | 0.77% | 0.44% |
| Jun 2026 | 41.2% | 27.7% | 12.4% | 8.3% | 3% | 3% | 1.7% | 1.4% | 0.91% | 0.43% |
| Jul 2026 | 44.2% | 29.7% | 8.9% | 7.3% | 3.3% | 2.7% | 1.5% | 1.2% | 0.79% | 0.55% |
| Aug 2026 | 45.1% | 30.3% | 9.1% | 6.1% | 2.7% | 2.7% | 1.5% | 1.2% | 0.66% | 0.7% |
| Sep 2026 | 40.2% | 27% | 18% | 5.4% | 3% | 2.4% | 1.6% | 1.1% | 0.72% | 0.62% |
How has the Crazy Egg and VWO comparison changed over the last 12 months?
3 findings
- VWO was ahead of Crazy Egg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crazy Egg’s share of searches among conversion rate optimisation tools worldwide moved from 2.4% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, VWO’s share of searches among conversion rate optimisation tools worldwide moved from 8% to 5.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for conversion rate optimisation tools worldwide in September 2026?
2 changes
In September 2026, VWO lost share of searches among conversion rate optimisation tools worldwide, from 6.1% to 5.4%.
Estimated monthly branded searches for Crazy Egg worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crazy Egg’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among conversion rate optimisation tools
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