Brandwave

How popular isOptimizely in search?

In August 2026, there were an estimated 248K branded searches for Optimizely worldwide which held steady over the last 11 months. Optimizely holds 83.9% estimated Share of Search among conversion rate optimisation tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely83.9%
  2. VWO11.5%
  3. AB Tasty2.2%
  4. Kameleoon1.2%
  5. Convert.com1.2%
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Which conversion rate optimisation tools compete with Optimizely?

Optimizely against conversion rate optimisation tools worldwide, by month

Share of Search by month for Optimizely, VWO, AB Tasty. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyVWOAB TastyKameleoonConvert.com
Oct 202578.5%16.1%3.1%1.7%0.6%
Nov 202581.3%13.7%2.7%1.8%0.62%
Dec 202582.3%13.8%2.2%1.2%0.53%
Jan 202676.8%19.1%2.5%1.1%0.48%
Feb 202676.6%19%2.5%1.4%0.49%
Mar 202676.6%19.1%2.5%1.4%0.49%
Apr 202679.2%16.2%2.6%1.4%0.51%
May 202679.4%16.2%2.1%1.5%0.77%
Jun 202678.9%16%2.6%1.8%0.76%
Jul 202681.7%13.7%2.2%1.5%0.96%
Aug 202683.9%11.5%2.2%1.2%1.2%
Sep 2026—————

  1. 1.Optimizely

    83.9%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +2.1 points.

  2. 2.VWO

    11.5%

    Held 2nd. 33.9K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.AB Tasty

    2.2%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Kameleoon

    1.2%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Convert.com

    1.2%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among conversion rate optimisation tools worldwide increased from 78.5% to 83.9%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among conversion rate optimisation tools worldwide peaked at 83.9% in August 2026 and was lowest at 76.6% in March 2026.

How did search popularity change for conversion rate optimisation tools worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among conversion rate optimisation tools worldwide, from 81.7% to 83.9%.

  2. In August 2026, VWO lost estimated Share of Search among conversion rate optimisation tools worldwide, from 13.7% to 11.5%.

  3. Estimated monthly branded searches for Convert.com worldwide rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Kameleoon worldwide fell 33.5% over 11 measured months, from 5.5K to 3.6K in August 2026.

  5. Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

Where does Optimizely compete?

Optimizely is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature flag platforms1st of 650.2%Show ranking
Experimentation platforms1st of 572.9%Show ranking
Personalisation platforms1st of 677.1%Show ranking
A/B testing platforms1st of 582.4%Show ranking
Content marketing platforms1st of 582.5%Show ranking
Conversion rate optimisation tools1st of 583.9%Shown above
B2B website personalization platforms1st of 498.4%Show ranking

How is Optimizely measured?

Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • optimizely
  • optimizely cms
  • optimizely content marketing
  • optimizely personalization
  • optimizely.com

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How the Brand Demand Index is measured

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