Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 1.9 million times worldwide, a 41.2% increase from 11 months earlier. These searches made up 0.1% of all global content marketing platform searches, placing HubSpot seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about content marketing platforms, HubSpot appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

HubSpot is the seventh most searched of 8 competitors and the most recommended in the AI answers we collected.

  1. SemrushShare of searches 68.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. OptimizelyShare of searches 25.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. SkywordShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ContentlyShare of searches 0.83%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. HubSpotShare of searches 0.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top content marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HubSpot is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. Semrush2nd
  3. CoSchedule3rd
  4. Optimizely4th
  5. StoryChief5th
  6. Contently6th
  7. Skyword–
  8. Uberflip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoSchedule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StoryChief3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimizely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contently2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for HubSpot compared with other content marketing platforms worldwide?

HubSpot against content marketing platforms worldwide, by month

Share of searches by month for Semrush, Optimizely, Skyword, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushOptimizelySkywordContentlyCoScheduleStoryChiefHubSpotUberflip
Nov 202574%22.3%2.1%0.89%0.4%0.18%0.09%0.08%
Dec 202570%25.7%2.4%1%0.46%0.18%0.14%0.09%
Jan 202665.9%29.6%2.7%0.97%0.43%0.2%0.13%0.09%
Feb 202669.8%25.7%2.6%1%0.46%0.2%0.17%0.09%
Mar 202673.5%22.1%2.6%0.89%0.39%0.22%0.21%0.08%
Apr 202674%22.2%2.1%0.89%0.32%0.18%0.14%0.06%
May 202670%25.7%2.4%1%0.37%0.17%0.17%0.07%
Jun 202670.6%26%1.6%1%0.38%0.17%0.17%0.08%
Jul 202670.4%25.9%2%0.85%0.38%0.17%0.17%0.08%
Aug 202668.9%25.3%4.3%0.83%0.3%0.14%0.13%0.07%
Sep 202668.8%25.3%4.3%0.83%0.37%0.14%0.1%0.06%
Oct 2026————————

  1. 1.Semrush

    68.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Optimizely

    25.3%

    Held 2nd. 248K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Skyword

    4.3%

    Held 3rd. 42.4K estimated branded searches, +0.71% vs prior month. Share 0 points.

  4. 4.Contently

    0.83%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CoSchedule

    0.37%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  6. 6.StoryChief

    0.14%

    Held 6th. 1.3K estimated branded searches, -0.75% vs prior month. Share 0 points.

  7. 7.HubSpot

    0.1%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  8. 8.Uberflip

    0.06%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

HubSpot sells other things too, so only its searches that name this product count here, like “hubspot content hub”.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

73 comparisons

How has branded search demand for HubSpot changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.3M to 1.9M.
  • Across the 11 months ending September 2026, HubSpot’s share of searches among content marketing platforms worldwide held steady, from 0.09% to 0.1%.

How did search popularity change for content marketing platforms worldwide in September 2026?

6 changes

  1. Skyword’s share of searches among content marketing platforms worldwide has gained ground for 3 months in a row, from 1.6% to 4.3% in September 2026.

  2. Semrush’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 70.6% to 68.8% in September 2026.

  3. Optimizely’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 26% to 25.3% in September 2026.

  4. Estimated monthly branded searches for StoryChief worldwide fell 34.5% over 11 measured months, from 2K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Uberflip worldwide fell 33% over 11 measured months, from 880 to 590 in September 2026.

  6. Estimated monthly branded searches for CoSchedule worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in September 2026.

How are HubSpot’s branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot abm
  • hubspot account based marketing
  • hubspot analytics
  • hubspot app
  • hubspot attribution
  • hubspot breeze
  • hubspot campaigns
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer portal
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot knowledge base
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot reporting
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart content

1–40 of 44

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked by how often people search for it in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms3rd of 98.2%Show ranking
Campaign management platforms8th of 80.01%Show ranking
Marketing automation platforms4th of 70.73%Show ranking
Marketing analytics platforms11th of 120.08%Show ranking
Content marketing platforms7th of 80.1%Shown above
Cold email and sales engagement platforms8th of 90.39%Show ranking
B2B website personalization platforms5th of 70.13%Show ranking
Sales engagement platforms5th of 60.56%Show ranking
Account-based marketing platforms9th of 90.2%Show ranking
Sales forecasting platforms6th of 91.9%Show ranking
Customer success platforms6th of 84.5%Show ranking
Self service portals3rd of 614%Show ranking
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