HubSpot vs Reply.io:Which is more popular?
In September 2026, Reply.io had more branded searches than HubSpot among cold email and sales engagement platforms worldwide. Reply.io had about 2,900 branded searches, while HubSpot had 1,900. Reply.io made up 0.6% of all cold email and sales engagement platform searches we track, and HubSpot accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about cold email and sales engagement platforms, HubSpot appeared in all five answers and Reply.io in four. HubSpot was mentioned before Reply.io in four out of five answers.
Who do people search for more?
Reply.io, about 53% more searches than HubSpot
Who does AI mention more?
HubSpot, mentioned in every answer we collected
Who does AI recommend more?
HubSpot, named ahead of Reply.io in 4 of 5 answers
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Top cold email and sales engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. Reply.io was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HubSpot was listed before Reply.io in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about cold email and sales engagement platforms
5 answers
Asked ChatGPT
“Which sales engagement platform should I use?”
Asked ChatGPT
“What are the best sales engagement platforms?”
Asked ChatGPT
“What's the best sales engagement platform for an outbound sales team?”
Searched Google, AI Overview
“sales engagement platforms”
Searched Google, AI Overview
“sales engagement software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HubSpot or Reply.io more popular in search?
This chart shows how often people search Google for HubSpot and Reply.io by name. Each line represents a brand's share of searches for all nine cold email and sales engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Reply.io, HubSpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reply.io | HubSpot |
|---|---|---|
| Nov 2025 | 0.71% | 0.59% |
| Dec 2025 | 0.89% | 0.74% |
| Jan 2026 | 0.73% | 0.73% |
| Feb 2026 | 0.7% | 0.7% |
| Mar 2026 | 0.68% | 0.55% |
| Apr 2026 | 0.49% | 0.49% |
| May 2026 | 0.57% | 0.48% |
| Jun 2026 | 0.66% | 0.54% |
| Jul 2026 | 0.81% | 0.43% |
| Aug 2026 | 0.71% | 0.47% |
| Sep 2026 | 0.6% | 0.39% |
| Oct 2026 | — | — |
HubSpot sells other things too, so only its searches that name this product count here, like “hubspot sales hub”.
How has branded search for HubSpot and Reply.io changed worldwide over the last 12 months?
3 findings
- Reply.io was ahead of HubSpot in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, HubSpot’s share of searches among cold email and sales engagement platforms worldwide moved from 0.59% to 0.39%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending September 2026, Reply.io’s share of searches among cold email and sales engagement platforms worldwide moved from 0.71% to 0.6%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for cold email and sales engagement platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for HubSpot worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in September 2026.
How are HubSpot’s and Reply.io’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Reply.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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