How popular isReply.io in search?
In August 2026, there were an estimated 3K branded searches for Reply.io worldwide which is down 21% over the last 11 months. Reply.io holds 0.45% estimated Share of Search among cold email and sales engagement platforms worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cold email and sales engagement platforms compete with Reply.io?
Share of Search by month for Apollo, lemlist, Smartlead, Instantly, Salesloft, Reply.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | lemlist | Smartlead | Instantly | Salesloft | Reply.io | Outreach | Woodpecker |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 16.4% | 5.8% | 6.2% | 7.3% | 0.67% | 0.61% | 0.29% |
| Nov 2025 | 67.9% | 14.8% | 5.2% | 5.5% | 5.4% | 0.49% | 0.43% | 0.26% |
| Dec 2025 | 69.5% | 12.4% | 5.5% | 5.7% | 5.5% | 0.61% | 0.53% | 0.26% |
| Jan 2026 | 69.7% | 12.4% | 5.4% | 5.7% | 5.5% | 0.51% | 0.53% | 0.28% |
| Feb 2026 | 67.8% | 14.7% | 5.4% | 5.5% | 5.4% | 0.49% | 0.53% | 0.26% |
| Mar 2026 | 74.3% | 10.9% | 4.7% | 5% | 4% | 0.45% | 0.5% | 0.2% |
| Apr 2026 | 77.8% | 9.4% | 4.1% | 4.3% | 3.4% | 0.31% | 0.49% | 0.16% |
| May 2026 | 76.4% | 9.3% | 4.9% | 5.1% | 3.4% | 0.39% | 0.41% | 0.18% |
| Jun 2026 | 73.4% | 10.9% | 5.7% | 4.9% | 3.9% | 0.43% | 0.41% | 0.3% |
| Jul 2026 | 73.4% | 10.9% | 5.7% | 5% | 3.9% | 0.53% | 0.4% | 0.24% |
| Aug 2026 | 77.4% | 6.4% | 6% | 5.1% | 4.1% | 0.45% | 0.41% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 518K | -0.1% | +4 points | |
| 2, held 2nd | 6.4% | 42.6K | -44.6% | -4.5 points | |
| 3, held 3rd | 6% | 40K | -0.57% | +0.3 points | |
| 4, held 4th | 5.1% | 34.4K | -1.8% | +0.2 points | |
| 5, held 5th | 4.1% | 27.7K | -0.14% | +0.2 points | |
| 6, held 6th | 0.45% | 3K | -19.5% | -0.1 points | |
| 7, held 7th | 0.41% | 2.8K | -2.8% | 0 points | |
| 8, held 8th | 0.2% | 1.3K | -21.6% | 0 points |
1.
Apollo77.4%
Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4 points.
2.
lemlist
6.4%
Held 2nd. 42.6K estimated branded searches, -44.6% vs prior month. Share -4.5 points.
6%
Held 3rd. 40K estimated branded searches, -0.57% vs prior month. Share +0.3 points.
5.1%
Held 4th. 34.4K estimated branded searches, -1.8% vs prior month. Share +0.2 points.
4.1%
Held 5th. 27.7K estimated branded searches, -0.14% vs prior month. Share +0.2 points.
6.
Reply.io0.45%
Held 6th. 3K estimated branded searches, -19.5% vs prior month. Share -0.1 points.
7.
Outreach0.41%
Held 7th. 2.8K estimated branded searches, -2.8% vs prior month. Share 0 points.
0.2%
Held 8th. 1.3K estimated branded searches, -21.6% vs prior month. Share 0 points.
Compare search popularity between Reply.io and its closest rivals
How has branded search demand for Reply.io changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Reply.io worldwide fell from 3.8K to 3K.
- Across the 11 months ending August 2026, Reply.io’s estimated Share of Search among cold email and sales engagement platforms worldwide held steady, from 0.67% to 0.45%.
How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?
6 changes
In August 2026, Apollo gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 73.4% to 77.4%.
In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 10.9% to 6.4%.
Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.
Estimated monthly branded searches for Salesloft worldwide fell 33% over 11 measured months, from 41.3K to 27.7K in August 2026.
Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.
Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026.
Where does Reply.io compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cold email and sales engagement platforms | 6th of 8 | 0.45% | Shown above |
| Sales prospecting platforms | 5th of 5 | 0.47% | Show ranking |
How is Reply.io measured?
Brandwave collects information about searches that people make online using Reply.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- reply io
- reply io pricing
- Reply.io
- reply.io pricing
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Is Reply.io your brand?
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