How popular isCognism?
In September 2026, people searched for Cognism by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 2.6% of all global sales prospecting platform searches, placing Cognism ninth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about sales prospecting platforms, Cognism appeared in four of the five answers and was the fourth most recommended of the 11.
Cognism is the ninth most searched of 11 competitors and the fourth most recommended in AI answers.
ApolloShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LushaShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
ZoomInfoShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LinkedIn Sales NavigatorShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
CognismShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top sales prospecting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cognism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cognism is the fourth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outreach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reply.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
lemlist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartlead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales prospecting platforms
5 answers
Asked ChatGPT
“Which sales prospecting platform should I use?”
Asked ChatGPT
“What are the best sales prospecting platforms?”
Asked ChatGPT
“What's the best sales prospecting platform for a sales team?”
Searched Google, AI Overview
“sales prospecting platform”
Searched Google, AI Overview
“prospecting software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sales prospecting platforms compete with Cognism?
Share of searches by month for Apollo, Lusha, ZoomInfo, LinkedIn Sales Navigator, lemlist, Smartlead, Instantly, Clay, Cognism. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Lusha | ZoomInfo | LinkedIn Sales Navigator | lemlist | Smartlead | Instantly | Clay | Cognism | Reply.io | Outreach |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 19.8% | 24.2% | 16.2% | 8.9% | 3.1% | 3.3% | 2.5% | 4% | 0.35% | 0.29% |
| Nov 2025 | 21.9% | 20.9% | 20.9% | 14% | 9.4% | 3.3% | 3.5% | 2.2% | 3.4% | 0.3% | 0.25% |
| Dec 2025 | 21.1% | 20% | 24.4% | 14.7% | 7.4% | 3.2% | 3.4% | 2.5% | 2.7% | 0.35% | 0.27% |
| Jan 2026 | 20.6% | 19.6% | 23.9% | 16% | 7.2% | 3.1% | 3.3% | 2.5% | 3.2% | 0.28% | 0.27% |
| Feb 2026 | 20.2% | 19.1% | 23.4% | 15.7% | 8.6% | 3.1% | 3.2% | 2.9% | 3.2% | 0.28% | 0.27% |
| Mar 2026 | 25.6% | 16.4% | 24.5% | 13.4% | 7.4% | 3.1% | 3.4% | 3% | 2.7% | 0.29% | 0.28% |
| Apr 2026 | 29.5% | 15.6% | 23.4% | 12.8% | 7% | 3% | 3.2% | 2.4% | 2.6% | 0.23% | 0.33% |
| May 2026 | 27.8% | 17.8% | 21.8% | 13.4% | 6.6% | 3.4% | 3.6% | 2.7% | 2.4% | 0.26% | 0.26% |
| Jun 2026 | 24% | 18.6% | 22.8% | 15.2% | 6.9% | 3.6% | 3.1% | 2.8% | 2.5% | 0.27% | 0.24% |
| Jul 2026 | 24.4% | 18.9% | 23.2% | 14.2% | 7% | 3.6% | 3.2% | 2.3% | 2.6% | 0.34% | 0.23% |
| Aug 2026 | 28% | 17.8% | 21.7% | 14.5% | 4.4% | 4.2% | 3.6% | 2.7% | 2.4% | 0.31% | 0.27% |
| Sep 2026 | 30.2% | 19.3% | 19.3% | 12.9% | 4.8% | 4.4% | 3.2% | 2.9% | 2.6% | 0.28% | 0.24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.2% | 315K | +21.5% | +2.2 points | |
| 2, moved from 3rd to 2nd | 19.3% | 201K | +21.8% | +1.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.3% | 201K | 0% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.9% | 135K | 0% | -1.6 points | |
| 5, held 5th | 4.8% | 49.7K | +22.4% | +0.4 points | |
| 6, held 6th | 4.4% | 45.9K | +19.2% | +0.2 points | |
| 7, held 7th | 3.2% | 33.8K | +0.15% | -0.4 points | |
| 8, held 8th | 2.9% | 30.3K | +19.2% | +0.2 points | |
| 9, held 9th | 2.6% | 27.1K | +22.1% | +0.2 points | |
| 10, held 10th | 0.28% | 2.9K | 0% | 0 points | |
| 11, held 11th | 0.24% | 2.5K | 0% | 0 points |
1.
Apollo30.2%
Held 1st. 315K estimated branded searches, +21.5% vs prior month. Share +2.2 points.
2.
Lusha19.3%
Moved from 3rd to 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.4 points.
3.
ZoomInfo19.3%
Moved from 2nd to 3rd. 201K estimated branded searches, 0% vs prior month. Share -2.5 points.
12.9%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
5.
lemlist4.8%
Held 5th. 49.7K estimated branded searches, +22.4% vs prior month. Share +0.4 points.
4.4%
Held 6th. 45.9K estimated branded searches, +19.2% vs prior month. Share +0.2 points.
3.2%
Held 7th. 33.8K estimated branded searches, +0.15% vs prior month. Share -0.4 points.
8.
Clay2.9%
Held 8th. 30.3K estimated branded searches, +19.2% vs prior month. Share +0.2 points.
9.
Cognism2.6%
Held 9th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
10.
Reply.io0.28%
Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Outreach0.24%
Held 11th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Cognism and its closest rivals
Every comparison with Cognism
21 comparisons
- 6sense vs Cognism
- Apollo vs Cognism
- Cognism vs Crunchbase
- Cognism vs Dun & Bradstreet
- Cognism vs Instantly
- Cognism vs lemlist
- Cognism vs LinkedIn Sales Navigator
- Cognism vs Lusha
- Cognism vs PitchBook
- Cognism vs Prospeo
- Cognism vs Smartlead
- Cognism vs ZoomInfo
- Cognism vs FullContact
- CB Insights vs Cognism
- Cognism vs People Data Labs
- Clearbit vs Cognism
- Cognism vs Dropcontact
- Cognism vs UpLead
- Cognism vs Reply.io
- Cognism vs Outreach
- Clay vs Cognism
How has branded search demand for Cognism changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cognism worldwide fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Cognism’s share of searches among sales prospecting platforms worldwide decreased from 4% to 2.6%.
- Across the 12 months ending September 2026, Cognism’s share of searches among sales prospecting platforms worldwide peaked at 4% in October 2025 and was lowest at 2.4% in August 2026.
- Across the 12 months ending September 2026, Cognism fell from 6th to 9th among sales prospecting platforms worldwide.
How did search popularity change for sales prospecting platforms worldwide in September 2026?
6 changes
In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches.
In September 2026, Apollo gained share of searches among sales prospecting platforms worldwide, from 28% to 30.2%.
In September 2026, ZoomInfo lost share of searches among sales prospecting platforms worldwide, from 21.7% to 19.3%.
In September 2026, LinkedIn Sales Navigator lost share of searches among sales prospecting platforms worldwide, from 14.5% to 12.9%.
Smartlead’s share of searches among sales prospecting platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in September 2026.
Estimated monthly branded searches for Clay worldwide rose 19.4% over 12 measured months, from 25.4K to 30.3K in September 2026.
How are Cognism’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cognism’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cognism
- cognism sales intelligence
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Where does Cognism compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Business data platforms | 7th of 9 | 2.4% | Show ranking |
| Sales prospecting platforms | 9th of 11 | 2.6% | Shown above |
| Sales intelligence platforms | 6th of 7 | 2.7% | Show ranking |
| Data enrichment platforms | 6th of 10 | 3.2% | Show ranking |
| B2B contact data providers | 4th of 6 | 3.6% | Show ranking |
Is Cognism your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.