How popular isDun & Bradstreet in search?
In August 2026, there were an estimated 246K branded searches for Dun & Bradstreet worldwide which held steady over the last 11 months. Dun & Bradstreet holds 40.2% estimated Share of Search among business data platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dun & Bradstreet40.2%
ZoomInfo33.4%
Crunchbase14.8%PitchBook9.9%
CB Insights1.6%
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Which business data platforms compete with Dun & Bradstreet?
Share of Search by month for Dun & Bradstreet, ZoomInfo, Crunchbase, PitchBook. The figures are in the table below the chart.
View monthly share of search table
| Month | Dun & Bradstreet | ZoomInfo | Crunchbase | PitchBook | CB Insights |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 32.6% | 21.4% | 11.7% | 2.3% |
| Nov 2025 | 35.6% | 29.7% | 19.5% | 13.1% | 2.1% |
| Dec 2025 | 34.1% | 34.9% | 18.7% | 10.3% | 2.1% |
| Jan 2026 | 33.4% | 34% | 18.3% | 12.3% | 2% |
| Feb 2026 | 33.3% | 34.2% | 18.3% | 12.2% | 2% |
| Mar 2026 | 26% | 32.2% | 26% | 14.3% | 1.6% |
| Apr 2026 | 30.6% | 37.9% | 20.5% | 9.2% | 1.8% |
| May 2026 | 35% | 35.5% | 19.2% | 8.6% | 1.7% |
| Jun 2026 | 35.6% | 36.1% | 15.9% | 10.7% | 1.7% |
| Jul 2026 | 36.4% | 36.9% | 16.3% | 9% | 1.5% |
| Aug 2026 | 40.2% | 33.4% | 14.8% | 9.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.2% | 246K | 0% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.4% | 204K | -18.1% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.8% | 90.5K | -17.7% | -1.5 points | |
| 4, held 4th | 9.9% | 60.5K | 0% | +0.9 points | |
| 5, held 5th | 1.6% | 9.9K | 0% | +0.2 points |
40.2%
Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +3.8 points.
2.
ZoomInfo33.4%
Moved from 1st to 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -3.5 points.
14.8%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.
9.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
1.6%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Dun & Bradstreet and its closest rivals
How has branded search demand for Dun & Bradstreet changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dun & Bradstreet worldwide held steady at 246K.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide increased from 31.9% to 40.2%.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide peaked at 40.2% in August 2026 and was lowest at 26% in March 2026.
- Across the 11 months ending August 2026, Dun & Bradstreet rose from 2nd to 1st among business data platforms worldwide.
How did search popularity change for business data platforms worldwide in August 2026?
5 changes
In August 2026, Dun & Bradstreet overtook ZoomInfo to take the highest estimated Share of Search among business data platforms worldwide, at 40.2%.
In August 2026, PitchBook gained estimated Share of Search among business data platforms worldwide, from 9% to 9.9%.
In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.9% to 33.4%.
In August 2026, Crunchbase lost estimated Share of Search among business data platforms worldwide, from 16.3% to 14.8%.
Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How is Dun & Bradstreet measured?
Brandwave collects information about searches that people make online using Dun & Bradstreet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dun and bradstreet
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