Brandwave

How popular isCognism?

In September 2026, people searched for Cognism by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 2.4% of all global business data platform searches, placing Cognism seventh out of nine platforms. When we asked both ChatGPT and Google AI Overviews about business data platforms, Cognism appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Cognism is the seventh most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ApolloShare of searches 28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Dun & BradstreetShare of searches 22.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ZoomInfoShare of searches 17.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LinkedIn Sales NavigatorShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CognismShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top business data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cognism was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cognism is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. Dun & Bradstreet5th
  6. Clay6th
  7. Crunchbase–
  8. PitchBook–
  9. CB Insights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZoomInfo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn Sales Navigator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cognism3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dun & Bradstreet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crunchbase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PitchBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business data platforms compete with Cognism?

Cognism against business data platforms worldwide, by month

Share of searches by month for Apollo, Dun & Bradstreet, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, PitchBook, Cognism. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloDun & BradstreetZoomInfoLinkedIn Sales NavigatorCrunchbasePitchBookCognismCB InsightsClay
Oct 202515.3%22.1%21.2%14.2%14.2%7.8%3.5%1.6%0.21%
Nov 202519.6%23.6%18.7%12.5%12.5%8.4%3.1%1.4%0.23%
Dec 202519%22.9%22.1%13.3%12.1%6.6%2.4%1.3%0.22%
Jan 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Feb 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Mar 202621.4%17.4%20.5%11.2%16.8%9.2%2.3%1%0.17%
Apr 202627.4%18.4%21.6%11.8%11.9%5.3%2.4%1.1%0.18%
May 202626.1%21.1%20.5%12.6%11.2%5%2.3%1%0.21%
Jun 202622.5%22.1%21.4%14.3%9.6%6.4%2.4%1.1%0.17%
Jul 202623.1%22.7%22%13.5%9.8%5.4%2.4%0.88%0.18%
Aug 202625%24.6%19.4%13%8.8%5.9%2.1%0.96%0.24%
Sep 202628%22.6%17.9%12%8%8%2.4%0.88%0.22%

  1. 1.Apollo

    28%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.9 points.

  2. 2.Dun & Bradstreet

    22.6%

    Held 2nd. 254K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.ZoomInfo

    17.9%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.LinkedIn Sales Navigator

    12%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Crunchbase

    8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.PitchBook

    8%

    Held 6th. 90.5K estimated branded searches, +49.6% vs prior month. Share +2.2 points.

  7. 7.Cognism

    2.4%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  8. 8.CB Insights

    0.88%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Clay

    0.22%

    Held 9th. 2.5K estimated branded searches, -0.8% vs prior month. Share 0 points.

Compare popularity between Cognism and its closest rivals

Every comparison with Cognism

21 comparisons

How has branded search demand for Cognism changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cognism worldwide fell from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Cognism’s share of searches among business data platforms worldwide decreased from 3.5% to 2.4%.
  • Across the 12 months ending September 2026, Cognism’s share of searches among business data platforms worldwide peaked at 3.5% in October 2025 and was lowest at 2.1% in August 2026.

How did search popularity change for business data platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among business data platforms worldwide, from 25% to 28%.

  2. In September 2026, PitchBook gained share of searches among business data platforms worldwide, from 5.9% to 8%.

  3. In September 2026, Dun & Bradstreet lost share of searches among business data platforms worldwide, from 24.6% to 22.6%.

  4. In September 2026, ZoomInfo lost share of searches among business data platforms worldwide, from 19.4% to 17.9%.

  5. In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%.

  6. In September 2026, Crunchbase lost share of searches among business data platforms worldwide, from 8.8% to 8%.

How are Cognism’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cognism’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cognism
  • cognism sales intelligence

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How the Brand Demand Index is measured

Where does Cognism compete?

Cognism is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms7th of 92.4%Shown above
Sales prospecting platforms9th of 112.6%Show ranking
Sales intelligence platforms6th of 72.7%Show ranking
Data enrichment platforms6th of 103.2%Show ranking
B2B contact data providers4th of 63.6%Show ranking
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