How popular isCognism in search?
In September 2026, there were an estimated 27.1K branded searches for Cognism worldwide which is down 33.1% over the last 12 months. Cognism holds 3.4% estimated Share of Search among B2B contact data providers worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which B2B contact data providers compete with Cognism?
Share of Search by month for Apollo, ZoomInfo, Lusha, Hunter, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Hunter | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 33.9% | 27.7% | 8.3% | 5.6% |
| Nov 2025 | 30.4% | 28.9% | 28.9% | 7.1% | 4.8% |
| Dec 2025 | 28.4% | 32.9% | 27% | 8.1% | 3.6% |
| Jan 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Feb 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Mar 2026 | 34% | 32.6% | 21.8% | 8% | 3.6% |
| Apr 2026 | 38.4% | 30.4% | 20.3% | 7.5% | 3.3% |
| May 2026 | 37% | 29% | 23.7% | 7.1% | 3.2% |
| Jun 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Jul 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Aug 2026 | 36.6% | 28.4% | 23.3% | 8.5% | 3.1% |
| Sep 2026 | 39.1% | 25% | 25% | 7.5% | 3.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 314K | +21.5% | +2.5 points | |
| 2, held 2nd | 25% | 201K | -0.02% | -3.4 points | |
| 3, held 3rd | 25% | 201K | +21.8% | +1.7 points | |
| 4, held 4th | 7.5% | 60.5K | 0% | -1 points | |
| 5, held 5th | 3.4% | 27.1K | +22.1% | +0.2 points |
1.
Apollo39.1%
Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.5 points.
2.
ZoomInfo25%
Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.4 points.
3.
Lusha25%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.
4.
Hunter7.5%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1 points.
5.
Cognism3.4%
Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare search popularity between Cognism and its closest rivals
Every comparison with Cognism
6 comparisons
How has branded search demand for Cognism changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cognism worldwide fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Cognism’s estimated Share of Search among B2B contact data providers worldwide decreased from 5.6% to 3.4%.
- Across the 12 months ending September 2026, Cognism’s estimated Share of Search among B2B contact data providers worldwide peaked at 5.6% in October 2025 and was lowest at 3.1% in August 2026.
How did search popularity change for B2B contact data providers worldwide in September 2026?
5 changes
In September 2026, Apollo gained estimated Share of Search among B2B contact data providers worldwide, from 36.6% to 39.1%.
In September 2026, Lusha gained estimated Share of Search among B2B contact data providers worldwide, from 23.3% to 25%.
In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.
In September 2026, Hunter lost estimated Share of Search among B2B contact data providers worldwide, from 8.5% to 7.5%.
Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Where does Cognism compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B contact data providers | 5th of 5 | 3.4% | Shown above |
| Data enrichment platforms | 4th of 5 | 3.6% | Show ranking |
| B2B sales intelligence platforms | 4th of 5 | 3.6% | Show ranking |
| Sales intelligence platforms | 4th of 5 | 3.6% | Show ranking |
How is Cognism measured?
Brandwave collects information about searches that people make online using Cognism’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- cognism
- cognism sales intelligence
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Is Cognism your brand?
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