Brandwave

Business data platforms:Which are searched most?

In August 2026, Dun & Bradstreet was the most searched among business data platforms worldwide, with an estimated 254K branded searches and 41% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dun & Bradstreet41%
  2. ZoomInfo33%
  3. Crunchbase14.6%
  4. PitchBook9.8%
  5. CB Insights1.6%

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Share of SearchLeaderboard

Compare the platforms that hold company and market data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among business data platforms worldwide, by month

Share of Search by month for Dun & Bradstreet, ZoomInfo, Crunchbase, PitchBook. The figures are in the table below the chart.

View monthly share of search table
MonthDun & BradstreetZoomInfoCrunchbasePitchBookCB Insights
Oct 202532.8%32.2%21.1%11.6%2.3%
Nov 202536.3%29.4%19.3%12.9%2.1%
Dec 202535%34.4%18.4%10.1%2%
Jan 202634.3%33.6%18.1%12.1%2%
Feb 202634.2%33.7%18%12.1%2%
Mar 202626.8%31.9%25.7%14.1%1.5%
Apr 202631.4%37.4%20.3%9.1%1.8%
May 202635.9%35%18.9%8.5%1.7%
Jun 202636.3%35.7%15.7%10.6%1.7%
Jul 202637.1%36.5%16.1%8.8%1.4%
Aug 202641%33%14.6%9.8%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dun & Bradstreet

    41%

    Held 1st. 254K estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.ZoomInfo

    33%

    Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -3.5 points.

  3. 3.Crunchbase

    14.6%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.

  4. 4.PitchBook

    9.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.CB Insights

    1.6%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among business data platforms worldwide?

In August 2026, Dun & Bradstreet was the most searched among business data platforms worldwide, with an estimated 254K branded searches and 41% estimated Share of Search within this set. ZoomInfo is in 2nd place, 8 percentage points behind at 33% Share of Search.

Global business data platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dun & Bradstreet32.8% → 41%41%Aug 202626.8%Mar 20261st
ZoomInfo32.2% → 33%37.4%Apr 202629.4%Nov 20252nd
Crunchbase21.1% → 14.6%25.7%Mar 202614.6%Aug 20263rd
PitchBook11.6% → 9.8%14.1%Mar 20268.5%May 20264th
CB Insights2.3% → 1.6%2.3%Oct 20251.4%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide increased from 32.8% to 41%.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide increased from 32.2% to 33%.
  • Across the 11 months ending August 2026, Crunchbase’s estimated Share of Search among business data platforms worldwide decreased from 21.1% to 14.6%.
  • Across the 11 months ending August 2026, PitchBook’s estimated Share of Search among business data platforms worldwide decreased from 11.6% to 9.8%.
  • Across the 11 months ending August 2026, CB Insights’ estimated Share of Search among business data platforms worldwide decreased from 2.3% to 1.6%.
  • Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide peaked at 41% in August 2026 and was lowest at 26.8% in March 2026.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide peaked at 37.4% in April 2026 and was lowest at 29.4% in November 2025.
  • Across the 11 months ending August 2026, Crunchbase’s estimated Share of Search among business data platforms worldwide peaked at 25.7% in March 2026 and was lowest at 14.6% in August 2026.
  • Across the 11 months ending August 2026, PitchBook’s estimated Share of Search among business data platforms worldwide peaked at 14.1% in March 2026 and was lowest at 8.5% in May 2026.

How did search popularity change for business data platforms worldwide in August 2026?

  1. In August 2026, Dun & Bradstreet gained estimated Share of Search among business data platforms worldwide, from 37.1% to 41%.

  2. In August 2026, PitchBook gained estimated Share of Search among business data platforms worldwide, from 8.8% to 9.8%.

  3. In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.5% to 33%.

  4. In August 2026, Crunchbase lost estimated Share of Search among business data platforms worldwide, from 16.1% to 14.6%.

  5. Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

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