Apollo.io vs ZoomInfo:Which is more popular by branded search?
In August 2026, Apollo.io had more branded searches than ZoomInfo among B2B sales intelligence platforms worldwide. Apollo.io was estimated to have 272K branded searches compared to ZoomInfo’s 204K, and held a 39.4% Share of Search versus ZoomInfo’s 29.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Apollo.io or ZoomInfo?
Compare data platforms that help B2B teams find, understand, and reach potential buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apollo.io, ZoomInfo. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo.io | ZoomInfo | Lusha | Clay | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 35% | 28.5% | 4.1% | 5.8% |
| Nov 2025 | 32.4% | 29.8% | 29.4% | 3.5% | 4.9% |
| Dec 2025 | 30.7% | 34.1% | 27.6% | 3.8% | 3.8% |
| Jan 2026 | 30.5% | 33.9% | 27.3% | 3.7% | 4.6% |
| Feb 2026 | 30.2% | 33.7% | 27.1% | 4.5% | 4.5% |
| Mar 2026 | 36.4% | 33.4% | 22.1% | 4.3% | 3.7% |
| Apr 2026 | 40.8% | 31.4% | 20.9% | 3.4% | 3.5% |
| May 2026 | 39.1% | 29.7% | 24% | 3.9% | 3.3% |
| Jun 2026 | 34.8% | 31.8% | 25.7% | 4.1% | 3.5% |
| Jul 2026 | 35% | 32% | 25.9% | 3.4% | 3.6% |
| Aug 2026 | 39.4% | 29.5% | 24% | 3.8% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Apollo.io and ZoomInfo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Apollo.io took it in November 2025, ZoomInfo took it in December 2025, Apollo.io took it in March 2026.
- Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 26.6% to 39.4%, and its estimated monthly branded searches moved from 191K to 272K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 35% to 29.5%, and its estimated monthly branded searches moved from 251K to 204K.
How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?
2 changes
In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%.
In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Apollo.io’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apollo.io
21 branded search terms
- apollo extension chrome
- apollo io
- apollo io app
- apollo io chrome extension
- apollo io cost
- apollo io crm
- apollo io email
- apollo io extension
- apollo io extension chrome
- apollo io extension download
- apollo io extension for chrome
- apollo io pricing
- apollo lead generation
- Apollo.io
- apollo.io b2b sales intelligence
- apollo.io pricing
- apollo.io sales intelligence
- app apollo io
- appapollo io
- io apollo
- www apollo io
ZoomInfo
4 branded search terms
- zoominfo
- zoominfo price
- zoominfo sales intelligence
- zoominfo.com
Put your own brand in this comparison
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