Dun & Bradstreet vs ZoomInfo:Which is more popular by branded search?
In August 2026, Dun & Bradstreet had more branded searches than ZoomInfo among business data platforms worldwide. Dun & Bradstreet was estimated to have 246K branded searches compared to ZoomInfo’s 204K, and held a 40.2% Share of Search versus ZoomInfo’s 33.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dun & Bradstreet or ZoomInfo?
Compare the platforms that hold company and market data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dun & Bradstreet, ZoomInfo. The figures are in the table below the chart.
View monthly share of search table
| Month | Dun & Bradstreet | ZoomInfo | Crunchbase | PitchBook | CB Insights |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 32.6% | 21.4% | 11.7% | 2.3% |
| Nov 2025 | 35.6% | 29.7% | 19.5% | 13.1% | 2.1% |
| Dec 2025 | 34.1% | 34.9% | 18.7% | 10.3% | 2.1% |
| Jan 2026 | 33.4% | 34% | 18.3% | 12.3% | 2% |
| Feb 2026 | 33.3% | 34.2% | 18.3% | 12.2% | 2% |
| Mar 2026 | 26% | 32.2% | 26% | 14.3% | 1.6% |
| Apr 2026 | 30.6% | 37.9% | 20.5% | 9.2% | 1.8% |
| May 2026 | 35% | 35.5% | 19.2% | 8.6% | 1.7% |
| Jun 2026 | 35.6% | 36.1% | 15.9% | 10.7% | 1.7% |
| Jul 2026 | 36.4% | 36.9% | 16.3% | 9% | 1.5% |
| Aug 2026 | 40.2% | 33.4% | 14.8% | 9.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Dun & Bradstreet and ZoomInfo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Dun & Bradstreet took it in November 2025, ZoomInfo took it in December 2025, Dun & Bradstreet took it in August 2026.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide moved from 31.9% to 40.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide moved from 32.6% to 33.4%, and its estimated monthly branded searches moved from 251K to 204K.
How did search popularity change for business data platforms worldwide in August 2026?
2 changes
In August 2026, Dun & Bradstreet overtook ZoomInfo to take the highest estimated Share of Search among business data platforms worldwide, at 40.2%.
In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.9% to 33.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Dun & Bradstreet’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dun & Bradstreet
1 branded search term
- dun and bradstreet
ZoomInfo
4 branded search terms
- zoominfo
- zoominfo price
- zoominfo sales intelligence
- zoominfo.com
Put your own brand in this comparison
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