Brandwave

How popular isDun & Bradstreet in search?

In August 2026, there were an estimated 254K branded searches for Dun & Bradstreet worldwide which held steady over the last 11 months. Dun & Bradstreet holds 41% estimated Share of Search among business data platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dun & Bradstreet41%
  2. ZoomInfo33%
  3. Crunchbase14.6%
  4. PitchBook9.8%
  5. CB Insights1.6%
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Which business data platforms compete with Dun & Bradstreet?

Dun & Bradstreet against business data platforms worldwide, by month

Share of Search by month for Dun & Bradstreet, ZoomInfo, Crunchbase, PitchBook. The figures are in the table below the chart.

View monthly share of search table
MonthDun & BradstreetZoomInfoCrunchbasePitchBookCB Insights
Oct 202532.8%32.2%21.1%11.6%2.3%
Nov 202536.3%29.4%19.3%12.9%2.1%
Dec 202535%34.4%18.4%10.1%2%
Jan 202634.3%33.6%18.1%12.1%2%
Feb 202634.2%33.7%18%12.1%2%
Mar 202626.8%31.9%25.7%14.1%1.5%
Apr 202631.4%37.4%20.3%9.1%1.8%
May 202635.9%35%18.9%8.5%1.7%
Jun 202636.3%35.7%15.7%10.6%1.7%
Jul 202637.1%36.5%16.1%8.8%1.4%
Aug 202641%33%14.6%9.8%1.6%
Sep 2026—————

  1. 1.Dun & Bradstreet

    41%

    Held 1st. 254K estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.ZoomInfo

    33%

    Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -3.5 points.

  3. 3.Crunchbase

    14.6%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.

  4. 4.PitchBook

    9.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.CB Insights

    1.6%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Dun & Bradstreet and its closest rivals

Every comparison with Dun & Bradstreet

How has branded search demand for Dun & Bradstreet changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dun & Bradstreet worldwide held steady, from 256K to 254K.
  • Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide increased from 32.8% to 41%.
  • Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide peaked at 41% in August 2026 and was lowest at 26.8% in March 2026.

How did search popularity change for business data platforms worldwide in August 2026?

  1. In August 2026, Dun & Bradstreet gained estimated Share of Search among business data platforms worldwide, from 37.1% to 41%.

  2. In August 2026, PitchBook gained estimated Share of Search among business data platforms worldwide, from 8.8% to 9.8%.

  3. In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.5% to 33%.

  4. In August 2026, Crunchbase lost estimated Share of Search among business data platforms worldwide, from 16.1% to 14.6%.

  5. Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

How is Dun & Bradstreet measured?

Brandwave collects information about searches that people make online using Dun & Bradstreet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dun and bradstreet
  • dunbradstreet

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How the Brand Demand Index is measured

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