Brandwave

How popular isZoomInfo in search?

In August 2026, there were an estimated 204K branded searches for ZoomInfo worldwide which is down 18.7% over the last 11 months. ZoomInfo holds 33.4% estimated Share of Search among business data platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dun & Bradstreet40.2%
  2. ZoomInfo33.4%
  3. Crunchbase14.8%
  4. PitchBook9.9%
  5. CB Insights1.6%
ZoomInfo website (opens in a new tab)

Follow ZoomInfo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which business data platforms compete with ZoomInfo?

ZoomInfo against business data platforms worldwide, by month

Share of Search by month for Dun & Bradstreet, ZoomInfo, Crunchbase, PitchBook. The figures are in the table below the chart.

View monthly share of search table
MonthDun & BradstreetZoomInfoCrunchbasePitchBookCB Insights
Oct 202531.9%32.6%21.4%11.7%2.3%
Nov 202535.6%29.7%19.5%13.1%2.1%
Dec 202534.1%34.9%18.7%10.3%2.1%
Jan 202633.4%34%18.3%12.3%2%
Feb 202633.3%34.2%18.3%12.2%2%
Mar 202626%32.2%26%14.3%1.6%
Apr 202630.6%37.9%20.5%9.2%1.8%
May 202635%35.5%19.2%8.6%1.7%
Jun 202635.6%36.1%15.9%10.7%1.7%
Jul 202636.4%36.9%16.3%9%1.5%
Aug 202640.2%33.4%14.8%9.9%1.6%
Sep 2026—————

  1. 1.Dun & Bradstreet

    40.2%

    Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.ZoomInfo

    33.4%

    Moved from 1st to 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -3.5 points.

  3. 3.Crunchbase

    14.8%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.

  4. 4.PitchBook

    9.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.CB Insights

    1.6%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between ZoomInfo and its closest rivals

How has branded search demand for ZoomInfo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ZoomInfo worldwide fell from 251K to 204K.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide increased from 32.6% to 33.4%.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide peaked at 37.9% in April 2026 and was lowest at 29.7% in November 2025.
  • Across the 11 months ending August 2026, ZoomInfo fell from 1st to 2nd among business data platforms worldwide.

How did search popularity change for business data platforms worldwide in August 2026?

  1. In August 2026, Dun & Bradstreet overtook ZoomInfo to take the highest estimated Share of Search among business data platforms worldwide, at 40.2%.

  2. In August 2026, PitchBook gained estimated Share of Search among business data platforms worldwide, from 9% to 9.9%.

  3. In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.9% to 33.4%.

  4. In August 2026, Crunchbase lost estimated Share of Search among business data platforms worldwide, from 16.3% to 14.8%.

  5. Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

Where does ZoomInfo compete?

ZoomInfo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
B2B sales intelligence platforms2nd of 521.8%Show ranking
Data enrichment platforms2nd of 522.2%Show ranking
Sales intelligence platforms2nd of 522.4%Show ranking
Business data platforms2nd of 533.4%Shown above

How is ZoomInfo measured?

Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • zoominfo
  • zoominfo price
  • zoominfo sales intelligence
  • zoominfo.com

Do you work for ZoomInfo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is ZoomInfo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free