How popular isZoomInfo in search?
In September 2026, there were an estimated 201K branded searches for ZoomInfo worldwide which is down 18.3% over the last 12 months. ZoomInfo holds 25% estimated Share of Search among B2B contact data providers worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which B2B contact data providers compete with ZoomInfo?
Share of Search by month for Apollo, ZoomInfo, Lusha, Hunter, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Hunter | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 33.9% | 27.7% | 8.3% | 5.6% |
| Nov 2025 | 30.4% | 28.9% | 28.9% | 7.1% | 4.8% |
| Dec 2025 | 28.4% | 32.9% | 27% | 8.1% | 3.6% |
| Jan 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Feb 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Mar 2026 | 34% | 32.6% | 21.8% | 8% | 3.6% |
| Apr 2026 | 38.4% | 30.4% | 20.3% | 7.5% | 3.3% |
| May 2026 | 37% | 29% | 23.7% | 7.1% | 3.2% |
| Jun 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Jul 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Aug 2026 | 36.6% | 28.4% | 23.3% | 8.5% | 3.1% |
| Sep 2026 | 39.1% | 25% | 25% | 7.5% | 3.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 314K | +21.5% | +2.5 points | |
| 2, held 2nd | 25% | 201K | -0.02% | -3.4 points | |
| 3, held 3rd | 25% | 201K | +21.8% | +1.7 points | |
| 4, held 4th | 7.5% | 60.5K | 0% | -1 points | |
| 5, held 5th | 3.4% | 27.1K | +22.1% | +0.2 points |
1.
Apollo39.1%
Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.5 points.
2.
ZoomInfo25%
Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.4 points.
3.
Lusha25%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.
4.
Hunter7.5%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1 points.
5.
Cognism3.4%
Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare search popularity between ZoomInfo and its closest rivals
How has branded search demand for ZoomInfo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ZoomInfo worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers worldwide decreased from 33.9% to 25%.
- Across the 12 months ending September 2026, ZoomInfo fell from 1st to 2nd among B2B contact data providers worldwide.
How did search popularity change for B2B contact data providers worldwide in September 2026?
5 changes
In September 2026, Apollo gained estimated Share of Search among B2B contact data providers worldwide, from 36.6% to 39.1%.
In September 2026, Lusha gained estimated Share of Search among B2B contact data providers worldwide, from 23.3% to 25%.
In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.
In September 2026, Hunter lost estimated Share of Search among B2B contact data providers worldwide, from 8.5% to 7.5%.
Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Where does ZoomInfo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B contact data providers | 2nd of 5 | 25% | Shown above |
| Data enrichment platforms | 2nd of 5 | 26.8% | Show ranking |
| B2B sales intelligence platforms | 2nd of 5 | 26.9% | Show ranking |
| Sales intelligence platforms | 2nd of 5 | 26.9% | Show ranking |
| Business data platforms | 2nd of 5 | 31.1% | Show ranking |
How is ZoomInfo measured?
Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- zoominfo
- zoominfo sales intelligence
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Is ZoomInfo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.