People Data Labs vs ZoomInfo:Which is more popular?
In September 2026, ZoomInfo had more branded searches than People Data Labs among data enrichment platforms worldwide. ZoomInfo had about 201,000 branded searches, while People Data Labs had 8,100. ZoomInfo made up 23.9% of all data enrichment platform searches we track, and People Data Labs accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about data enrichment platforms, ZoomInfo appeared in all five answers and People Data Labs in two. ZoomInfo was mentioned before People Data Labs in every answer.
Who do people search for more?
ZoomInfo, about 25 searches for every 1 for People Data Labs
Who does AI mention more?
ZoomInfo, mentioned in every answer we collected
Who does AI recommend more?
ZoomInfo, named ahead of People Data Labs in every answer
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Top data enrichment platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZoomInfo appeared in all five answers. People Data Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ZoomInfo was listed before People Data Labs in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Clay1st
Apollo2nd- ZoomInfo3rd
Cognism4th
Lusha5th
People Data Labs6th
Clearbit7th
Prospeo–
FullContact–
Dropcontact–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lusha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- People Data Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clearbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prospeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullContact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropcontact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data enrichment platforms
5 answers
Asked ChatGPT
“Which data enrichment platform should I use?”
Asked ChatGPT
“What are the best data enrichment platforms?”
Asked ChatGPT
“What's the best data enrichment platform for b2b contact data?”
Searched Google, AI Overview
“data enrichment platforms”
Searched Google, AI Overview
“contact data enrichment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is People Data Labs or ZoomInfo more popular in search?
This chart shows how often people search Google for People Data Labs and ZoomInfo by name. Each line represents a brand's share of searches for all ten data enrichment platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ZoomInfo, People Data Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | Clay | Prospeo | Cognism | FullContact | People Data Labs | Clearbit | Dropcontact |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 32.7% | 26.7% | 3.5% | 1.4% | 5.4% | 2.4% | 1.1% | 2.4% | 0.88% |
| Nov 2025 | 29% | 27.6% | 27.5% | 3% | 1.4% | 4.5% | 2.5% | 1.1% | 2.5% | 0.9% |
| Dec 2025 | 27.4% | 31.8% | 26% | 3.4% | 1.3% | 3.5% | 2.4% | 1% | 2.3% | 0.85% |
| Jan 2026 | 27.2% | 31.5% | 25.8% | 3.4% | 2% | 4.2% | 1.9% | 1% | 2.3% | 0.69% |
| Feb 2026 | 27% | 31.3% | 25.6% | 4% | 2.4% | 4.2% | 1.9% | 1% | 1.9% | 0.69% |
| Mar 2026 | 32.7% | 31.4% | 20.9% | 3.9% | 2.4% | 3.5% | 1.6% | 1% | 1.9% | 0.69% |
| Apr 2026 | 37.2% | 29.4% | 19.6% | 3.1% | 2.8% | 3.2% | 1.8% | 0.79% | 1.4% | 0.64% |
| May 2026 | 35.3% | 27.7% | 22.6% | 3.5% | 3.2% | 3.1% | 1.7% | 0.91% | 1.4% | 0.61% |
| Jun 2026 | 31% | 29.5% | 24.1% | 3.7% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 0.79% |
| Jul 2026 | 31.4% | 29.9% | 24.4% | 3.1% | 3.5% | 3.3% | 1.5% | 1.2% | 0.98% | 0.66% |
| Aug 2026 | 35% | 27.2% | 22.3% | 3.5% | 3.9% | 3% | 2% | 1.3% | 1.1% | 0.59% |
| Sep 2026 | 37.4% | 23.9% | 23.9% | 3.7% | 3.5% | 3.2% | 2.2% | 0.96% | 0.64% | 0.64% |
How has the People Data Labs and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of People Data Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, People Data Labs’ share of searches among data enrichment platforms worldwide moved from 1.1% to 0.96%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among data enrichment platforms worldwide moved from 32.7% to 23.9%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for data enrichment platforms worldwide in September 2026?
1 change
In September 2026, ZoomInfo lost share of searches among data enrichment platforms worldwide, from 27.2% to 23.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using People Data Labs’ and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
People Data Labs
2 branded search terms
- people data labs
- peopledatalabs
ZoomInfo
2 branded search terms
- zoominfo
- zoominfo sales intelligence
Other head-to-heads among data enrichment platforms
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