Brandwave

How popular isZoomInfo in search?

In August 2026, there were an estimated 204K branded searches for ZoomInfo worldwide which is down 18.7% over the last 11 months. ZoomInfo holds 29.5% estimated Share of Search among B2B sales intelligence platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo.io39.4%
  2. ZoomInfo29.5%
  3. Lusha24%
  4. Clay3.8%
  5. Cognism3.3%
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Which B2B sales intelligence platforms compete with ZoomInfo?

ZoomInfo against B2B sales intelligence platforms worldwide, by month

Share of Search by month for Apollo.io, ZoomInfo, Lusha, Clay, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.ioZoomInfoLushaClayCognism
Oct 202526.6%35%28.5%4.1%5.8%
Nov 202532.4%29.8%29.4%3.5%4.9%
Dec 202530.7%34.1%27.6%3.8%3.8%
Jan 202630.5%33.9%27.3%3.7%4.6%
Feb 202630.2%33.7%27.1%4.5%4.5%
Mar 202636.4%33.4%22.1%4.3%3.7%
Apr 202640.8%31.4%20.9%3.4%3.5%
May 202639.1%29.7%24%3.9%3.3%
Jun 202634.8%31.8%25.7%4.1%3.5%
Jul 202635%32%25.9%3.4%3.6%
Aug 202639.4%29.5%24%3.8%3.3%
Sep 2026—————

  1. 1.Apollo.io

    39.4%

    held 1st · 272K estimated branded searches · -0.19% vs prior month · +4.3 points

  2. 2.ZoomInfo

    29.5%

    held 2nd · 204K estimated branded searches · -18.1% vs prior month · -2.5 points

  3. 3.Lusha

    24%

    held 3rd · 166K estimated branded searches · -17.8% vs prior month · -2 points

  4. 4.Clay

    3.8%

    moved from 5th to 4th · 26.6K estimated branded searches · +0.04% vs prior month · +0.4 points

  5. 5.Cognism

    3.3%

    moved from 4th to 5th · 22.7K estimated branded searches · -18.1% vs prior month · -0.3 points

Compare search popularity between ZoomInfo and its closest rivals

How has branded search demand for ZoomInfo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ZoomInfo worldwide fell from 251K to 204K.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 35% to 29.5%.
  • Across the 11 months ending August 2026, ZoomInfo fell from 1st to 2nd among B2B sales intelligence platforms worldwide.

How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%.

  2. In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.9% to 24%.

  4. In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.

  5. In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

How is ZoomInfo measured?

Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • zoominfo
  • zoominfo price
  • zoominfo sales intelligence
  • zoominfo.com

Do you work for ZoomInfo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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