Instantly vs ZoomInfo:Which is more popular?
In September 2026, ZoomInfo had more branded searches than Instantly among sales prospecting platforms worldwide. ZoomInfo had about 201,000 branded searches, while Instantly had 33,800. ZoomInfo made up 19.3% of all sales prospecting platform searches we track, and Instantly accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about sales prospecting platforms, ZoomInfo appeared in all five answers and Instantly in none.
Who do people search for more?
ZoomInfo, about 6 searches for every 1 for Instantly
Who does AI mention more?
ZoomInfo, mentioned in every answer we collected
Who does AI recommend more?
ZoomInfo, the only one of the two named
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Top sales prospecting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZoomInfo appeared in all five answers. Instantly did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outreach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reply.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
lemlist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Instantly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales prospecting platforms
5 answers
Asked ChatGPT
“Which sales prospecting platform should I use?”
Asked ChatGPT
“What are the best sales prospecting platforms?”
Asked ChatGPT
“What's the best sales prospecting platform for a sales team?”
Searched Google, AI Overview
“sales prospecting platform”
Searched Google, AI Overview
“prospecting software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Instantly or ZoomInfo more popular in search?
This chart shows how often people search Google for Instantly and ZoomInfo by name. Each line represents a brand's share of searches for all 11 sales prospecting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ZoomInfo, Instantly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Lusha | ZoomInfo | LinkedIn Sales Navigator | lemlist | Smartlead | Instantly | Clay | Cognism | Reply.io | Outreach |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 19.8% | 24.2% | 16.2% | 8.9% | 3.1% | 3.3% | 2.5% | 4% | 0.35% | 0.29% |
| Nov 2025 | 21.9% | 20.9% | 20.9% | 14% | 9.4% | 3.3% | 3.5% | 2.2% | 3.4% | 0.3% | 0.25% |
| Dec 2025 | 21.1% | 20% | 24.4% | 14.7% | 7.4% | 3.2% | 3.4% | 2.5% | 2.7% | 0.35% | 0.27% |
| Jan 2026 | 20.6% | 19.6% | 23.9% | 16% | 7.2% | 3.1% | 3.3% | 2.5% | 3.2% | 0.28% | 0.27% |
| Feb 2026 | 20.2% | 19.1% | 23.4% | 15.7% | 8.6% | 3.1% | 3.2% | 2.9% | 3.2% | 0.28% | 0.27% |
| Mar 2026 | 25.6% | 16.4% | 24.5% | 13.4% | 7.4% | 3.1% | 3.4% | 3% | 2.7% | 0.29% | 0.28% |
| Apr 2026 | 29.5% | 15.6% | 23.4% | 12.8% | 7% | 3% | 3.2% | 2.4% | 2.6% | 0.23% | 0.33% |
| May 2026 | 27.8% | 17.8% | 21.8% | 13.4% | 6.6% | 3.4% | 3.6% | 2.7% | 2.4% | 0.26% | 0.26% |
| Jun 2026 | 24% | 18.6% | 22.8% | 15.2% | 6.9% | 3.6% | 3.1% | 2.8% | 2.5% | 0.27% | 0.24% |
| Jul 2026 | 24.4% | 18.9% | 23.2% | 14.2% | 7% | 3.6% | 3.2% | 2.3% | 2.6% | 0.34% | 0.23% |
| Aug 2026 | 28% | 17.8% | 21.7% | 14.5% | 4.4% | 4.2% | 3.6% | 2.7% | 2.4% | 0.31% | 0.27% |
| Sep 2026 | 30.2% | 19.3% | 19.3% | 12.9% | 4.8% | 4.4% | 3.2% | 2.9% | 2.6% | 0.28% | 0.24% |
How has the Instantly and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Instantly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instantly’s share of searches among sales prospecting platforms worldwide moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 33.9K to 33.8K.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among sales prospecting platforms worldwide moved from 24.2% to 19.3%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for sales prospecting platforms worldwide in September 2026?
2 changes
In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches.
In September 2026, ZoomInfo lost share of searches among sales prospecting platforms worldwide, from 21.7% to 19.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Instantly’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sales prospecting platforms
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