How popular isInstantly in search?
In August 2026, there were an estimated 34.4K branded searches for Instantly worldwide which held steady over the last 11 months. Instantly holds 5.4% estimated Share of Search among sales prospecting platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sales prospecting platforms compete with Instantly?
Share of Search by month for Apollo, lemlist, Smartlead, Instantly. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | lemlist | Smartlead | Instantly | Reply.io |
|---|---|---|---|---|---|
| Oct 2025 | 68.4% | 17.8% | 6.3% | 6.7% | 0.73% |
| Nov 2025 | 72.3% | 15.7% | 5.5% | 5.9% | 0.52% |
| Dec 2025 | 74.2% | 13.2% | 5.9% | 6.1% | 0.65% |
| Jan 2026 | 74.4% | 13.3% | 5.7% | 6% | 0.54% |
| Feb 2026 | 72.2% | 15.6% | 5.8% | 5.9% | 0.52% |
| Mar 2026 | 77.9% | 11.5% | 4.9% | 5.2% | 0.47% |
| Apr 2026 | 81.1% | 9.8% | 4.3% | 4.5% | 0.33% |
| May 2026 | 79.6% | 9.6% | 5.1% | 5.3% | 0.41% |
| Jun 2026 | 77% | 11.4% | 6% | 5.2% | 0.46% |
| Jul 2026 | 76.9% | 11.4% | 6% | 5.2% | 0.55% |
| Aug 2026 | 81.2% | 6.7% | 6.3% | 5.4% | 0.47% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.2% | 518K | -0.1% | +4.3 points | |
| 2, held 2nd | 6.7% | 42.6K | -44.6% | -4.7 points | |
| 3, held 3rd | 6.3% | 40K | -0.57% | +0.3 points | |
| 4, held 4th | 5.4% | 34.4K | -1.8% | +0.2 points | |
| 5, held 5th | 0.47% | 3K | -19.5% | -0.1 points |
1.
Apollo81.2%
Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.3 points.
2.
lemlist
6.7%
Held 2nd. 42.6K estimated branded searches, -44.6% vs prior month. Share -4.7 points.
6.3%
Held 3rd. 40K estimated branded searches, -0.57% vs prior month. Share +0.3 points.
5.4%
Held 4th. 34.4K estimated branded searches, -1.8% vs prior month. Share +0.2 points.
5.
Reply.io0.47%
Held 5th. 3K estimated branded searches, -19.5% vs prior month. Share -0.1 points.
Compare search popularity between Instantly and its closest rivals
How has branded search demand for Instantly changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Instantly worldwide held steady, from 34.9K to 34.4K.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales prospecting platforms worldwide decreased from 6.7% to 5.4%.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales prospecting platforms worldwide peaked at 6.7% in October 2025 and was lowest at 4.5% in April 2026.
- Across the 11 months ending August 2026, Instantly fell from 3rd to 4th among sales prospecting platforms worldwide.
How did search popularity change for sales prospecting platforms worldwide in August 2026?
4 changes
In August 2026, Apollo gained estimated Share of Search among sales prospecting platforms worldwide, from 76.9% to 81.2%.
In August 2026, lemlist lost estimated Share of Search among sales prospecting platforms worldwide, from 11.4% to 6.7%.
Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.
Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.
Where does Instantly compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cold email and sales engagement platforms | 4th of 8 | 5.1% | Show ranking |
| Sales prospecting platforms | 4th of 5 | 5.4% | Shown above |
| AI lead generation tools | 4th of 5 | 5.4% | Show ranking |
| Email warmup tools | 1st of 5 | 68.1% | Show ranking |
How is Instantly measured?
Brandwave collects information about searches that people make online using Instantly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- instantly ai
- instantly ai pricing
- instantly cold email
- Instantly.ai
- instantly.ai pricing
- instantlyai
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Is Instantly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.