Brandwave

How popular isInstantly in search?

In August 2026, there were an estimated 34.4K branded searches for Instantly worldwide which held steady over the last 11 months. Instantly holds 5.1% estimated Share of Search among cold email and sales engagement platforms worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo77.4%
  2. lemlist6.4%
  3. Smartlead6%
  4. Instantly5.1%
  5. Salesloft4.1%
  6. Reply.io0.45%
  7. Outreach0.41%
  8. Woodpecker0.2%
Instantly website (opens in a new tab)

Follow Instantly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cold email and sales engagement platforms compete with Instantly?

Instantly against cold email and sales engagement platforms worldwide, by month

Share of Search by month for Apollo, lemlist, Smartlead, Instantly, Salesloft. The figures are in the table below the chart.

View monthly share of search table
MonthApollolemlistSmartleadInstantlySalesloftReply.ioOutreachWoodpecker
Oct 202562.8%16.4%5.8%6.2%7.3%0.67%0.61%0.29%
Nov 202567.9%14.8%5.2%5.5%5.4%0.49%0.43%0.26%
Dec 202569.5%12.4%5.5%5.7%5.5%0.61%0.53%0.26%
Jan 202669.7%12.4%5.4%5.7%5.5%0.51%0.53%0.28%
Feb 202667.8%14.7%5.4%5.5%5.4%0.49%0.53%0.26%
Mar 202674.3%10.9%4.7%5%4%0.45%0.5%0.2%
Apr 202677.8%9.4%4.1%4.3%3.4%0.31%0.49%0.16%
May 202676.4%9.3%4.9%5.1%3.4%0.39%0.41%0.18%
Jun 202673.4%10.9%5.7%4.9%3.9%0.43%0.41%0.3%
Jul 202673.4%10.9%5.7%5%3.9%0.53%0.4%0.24%
Aug 202677.4%6.4%6%5.1%4.1%0.45%0.41%0.2%
Sep 2026————————

  1. 1.Apollo

    77.4%

    Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4 points.

  2. 2.lemlist

    6.4%

    Held 2nd. 42.6K estimated branded searches, -44.6% vs prior month. Share -4.5 points.

  3. 3.Smartlead

    6%

    Held 3rd. 40K estimated branded searches, -0.57% vs prior month. Share +0.3 points.

  4. 4.Instantly

    5.1%

    Held 4th. 34.4K estimated branded searches, -1.8% vs prior month. Share +0.2 points.

  5. 5.Salesloft

    4.1%

    Held 5th. 27.7K estimated branded searches, -0.14% vs prior month. Share +0.2 points.

  6. 6.Reply.io

    0.45%

    Held 6th. 3K estimated branded searches, -19.5% vs prior month. Share -0.1 points.

  7. 7.Outreach

    0.41%

    Held 7th. 2.8K estimated branded searches, -2.8% vs prior month. Share 0 points.

  8. 8.Woodpecker

    0.2%

    Held 8th. 1.3K estimated branded searches, -21.6% vs prior month. Share 0 points.

Compare search popularity between Instantly and its closest rivals

How has branded search demand for Instantly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Instantly worldwide held steady, from 34.9K to 34.4K.
  • Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 6.2% to 5.1%.
  • Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 6.2% in October 2025 and was lowest at 4.3% in April 2026.

How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

  1. In August 2026, Apollo gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 73.4% to 77.4%.

  2. In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 10.9% to 6.4%.

  3. Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.

  4. Estimated monthly branded searches for Salesloft worldwide fell 33% over 11 measured months, from 41.3K to 27.7K in August 2026.

  5. Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.

  6. Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026.

Where does Instantly compete?

Instantly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cold email and sales engagement platforms4th of 85.1%Shown above
Sales prospecting platforms4th of 55.4%Show ranking
AI lead generation tools4th of 55.4%Show ranking
Email warmup tools1st of 568.1%Show ranking

How is Instantly measured?

Brandwave collects information about searches that people make online using Instantly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • instantly ai
  • instantly ai pricing
  • instantly cold email
  • Instantly.ai
  • instantly.ai pricing
  • instantlyai

Do you work for Instantly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Instantly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free