Clay vs Instantly:Which is searched more?
In September 2026, Instantly had more branded searches than Clay among AI lead generation tools worldwide. Instantly was estimated to have 33.8K branded searches compared to Clay’s 4K, and held a 7.5% Share of Search versus Clay’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clay or Instantly?
Compare the tools that find and contact leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Instantly, Clay. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | lemlist | Smartlead | Instantly | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 26.9% | 9.4% | 10.1% | 1.1% |
| Nov 2025 | 57% | 24.4% | 8.5% | 9.1% | 0.98% |
| Dec 2025 | 59.6% | 20.8% | 9.1% | 9.5% | 1% |
| Jan 2026 | 59.6% | 20.8% | 8.9% | 9.5% | 1.2% |
| Feb 2026 | 56.9% | 24.3% | 8.7% | 9.1% | 1% |
| Mar 2026 | 64.2% | 18.5% | 7.9% | 8.5% | 0.91% |
| Apr 2026 | 68.5% | 16.3% | 6.9% | 7.5% | 0.79% |
| May 2026 | 66.5% | 15.7% | 8.2% | 8.7% | 0.98% |
| Jun 2026 | 63.2% | 18.1% | 9.4% | 8.3% | 1% |
| Jul 2026 | 63.1% | 18.1% | 9.4% | 8.2% | 1.1% |
| Aug 2026 | 68.8% | 10.8% | 10.2% | 9% | 1.2% |
| Sep 2026 | 70.2% | 11.1% | 10.2% | 7.5% | 0.88% |
How has the Clay and Instantly comparison changed over the last 12 months?
3 findings
- Instantly was ahead of Clay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clay’s estimated Share of Search among AI lead generation tools worldwide moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 3.6K to 4K.
- Across the 12 months ending September 2026, Instantly’s estimated Share of Search among AI lead generation tools worldwide moved from 10.1% to 7.5%, and its estimated monthly branded searches moved from 33.9K to 33.8K.
How did search popularity change for AI lead generation tools worldwide in September 2026?
2 changes
In September 2026, Instantly lost estimated Share of Search among AI lead generation tools worldwide, from 9% to 7.5%.
Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.
Other head-to-heads among AI lead generation tools
How each brand is measured
Brandwave collects information about searches that people make online using Clay’s and Instantly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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