Brandwave

How popular isClay in search?

In August 2026, there were an estimated 26.6K branded searches for Clay worldwide which is down 9.3% over the last 11 months. Clay holds 38% estimated Share of Search among B2B data enrichment platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prospeo41.4%
  2. Clay38%
  3. People Data Labs14.3%
  4. Dropcontact6.3%
  5. FullContact0.07%
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Which B2B data enrichment platforms compete with Clay?

Clay against B2B data enrichment platforms worldwide, by month

Share of Search by month for Prospeo, Clay, People Data Labs, Dropcontact. The figures are in the table below the chart.

View monthly share of search table
MonthProspeoClayPeople Data LabsDropcontactFullContact
Oct 202518.9%53.9%15.1%12.1%0.09%
Nov 202520.9%48.8%16.7%13.4%0.18%
Dec 202519.3%52.8%15.3%12.4%0.25%
Jan 202627.2%48.6%14.6%9.5%0.12%
Feb 202628.5%50.8%12.4%8.2%0.11%
Mar 202629.2%49.8%12.6%8.3%0.11%
Apr 202636.6%41.9%12.9%8.5%0.12%
May 202638.1%43.6%11%7.2%0.09%
Jun 202636.9%41.6%12.9%8.5%0.06%
Jul 202640.8%37.4%14.1%7.6%0.07%
Aug 202641.4%38%14.3%6.3%0.07%
Sep 2026—————

  1. 1.Prospeo

    41.4%

    held 1st · 29K estimated branded searches · 0% vs prior month · +0.6 points

  2. 2.Clay

    38%

    held 2nd · 26.6K estimated branded searches · +0.04% vs prior month · +0.6 points

  3. 3.People Data Labs

    14.3%

    held 3rd · 10K estimated branded searches · -0.3% vs prior month · +0.2 points

  4. 4.Dropcontact

    6.3%

    held 4th · 4.4K estimated branded searches · -18.5% vs prior month · -1.3 points

  5. 5.FullContact

    0.07%

    held 5th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Clay and its closest rivals

How has branded search demand for Clay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide fell from 29.4K to 26.6K.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide decreased from 53.9% to 38%.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide peaked at 53.9% in October 2025 and was lowest at 37.4% in July 2026.
  • Across the 11 months ending August 2026, Clay fell from 1st to 2nd among B2B data enrichment platforms worldwide.

How did search popularity change for B2B data enrichment platforms worldwide in August 2026?

  1. In August 2026, Prospeo gained estimated Share of Search among B2B data enrichment platforms worldwide, from 40.8% to 41.4%.

  2. In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%.

  3. In August 2026, Dropcontact lost estimated Share of Search among B2B data enrichment platforms worldwide, from 7.6% to 6.3%.

  4. People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026.

Which B2B sales intelligence platforms compete with Clay?

Clay against B2B sales intelligence platforms worldwide, by month

Share of Search by month for Apollo.io, ZoomInfo, Lusha, Clay, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.ioZoomInfoLushaClayCognism
Oct 202526.6%35%28.5%4.1%5.8%
Nov 202532.4%29.8%29.4%3.5%4.9%
Dec 202530.7%34.1%27.6%3.8%3.8%
Jan 202630.5%33.9%27.3%3.7%4.6%
Feb 202630.2%33.7%27.1%4.5%4.5%
Mar 202636.4%33.4%22.1%4.3%3.7%
Apr 202640.8%31.4%20.9%3.4%3.5%
May 202639.1%29.7%24%3.9%3.3%
Jun 202634.8%31.8%25.7%4.1%3.5%
Jul 202635%32%25.9%3.4%3.6%
Aug 202639.4%29.5%24%3.8%3.3%
Sep 2026—————

  1. 1.Apollo.io

    39.4%

    held 1st · 272K estimated branded searches · -0.19% vs prior month · +4.3 points

  2. 2.ZoomInfo

    29.5%

    held 2nd · 204K estimated branded searches · -18.1% vs prior month · -2.5 points

  3. 3.Lusha

    24%

    held 3rd · 166K estimated branded searches · -17.8% vs prior month · -2 points

  4. 4.Clay

    3.8%

    moved from 5th to 4th · 26.6K estimated branded searches · +0.04% vs prior month · +0.4 points

  5. 5.Cognism

    3.3%

    moved from 4th to 5th · 22.7K estimated branded searches · -18.1% vs prior month · -0.3 points

Compare search popularity between Clay and its closest rivals

How has branded search demand for Clay changed worldwide over the last 12 months?

How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%.

  2. In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.9% to 24%.

  4. In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.

  5. In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

How is Clay measured?

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • clay ai
  • clay contact data
  • clay data enrichment
  • clay sales intelligence
  • clay.com
  • claygent

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