Artisan vs Clay:Which is more popular?
In September 2026, Artisan and Clay were level in searches among AI sales agents worldwide, with an estimated 4.1K versus 4K branded searches, at 1.1% of the total each. When we asked ChatGPT and Google AI Overviews about AI sales agents, Artisan appeared in four of the five answers and Clay in two. Artisan was mentioned before Clay in three out of four answers.
Who do people search for more?
Artisan and Clay are searched for about as often as each other.
Who does AI mention more?
Artisan, mentioned in 4 of 5 answers, Clay in 2
Who does AI recommend more?
Artisan, named ahead of Clay in 3 of 4 answers
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Top AI sales agents in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Artisan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Artisan was listed before Clay in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Artisan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AiSDR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apollo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
11x2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Outreach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Regie.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI sales agents
5 answers
Asked ChatGPT
“Which AI sales agent should I use?”
Asked ChatGPT
“What are the best AI sales agents?”
Asked ChatGPT
“What's the best AI sales agent for outbound sales automation?”
Searched Google, AI Overview
“ai sales agent”
Searched Google, AI Overview
“sales automation tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Artisan or Clay more popular in search?
This chart shows how often people search Google for Artisan and Clay by name. Each line represents a brand's share of searches for all seven AI sales agents we track, month by month, from English-language searches worldwide.
Share of searches by month for Artisan, Clay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | 11x | Artisan | Clay | Outreach | AiSDR | Regie.ai |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 11.8% | 6.5% | 1.6% | 1.3% | 1.3% | 0.69% |
| Nov 2025 | 85.9% | 7.4% | 2.8% | 1.5% | 0.97% | 0.98% | 0.53% |
| Dec 2025 | 83.7% | 8.7% | 3.3% | 1.5% | 1.1% | 1.2% | 0.63% |
| Jan 2026 | 83% | 8.7% | 4% | 1.6% | 1.1% | 1.1% | 0.51% |
| Feb 2026 | 84.5% | 8.9% | 2.3% | 1.5% | 1.1% | 1.2% | 0.52% |
| Mar 2026 | 87.3% | 7.5% | 1.6% | 1.2% | 0.94% | 1% | 0.36% |
| Apr 2026 | 88.6% | 6.3% | 2.1% | 1% | 1% | 0.67% | 0.3% |
| May 2026 | 84.6% | 8.9% | 3.5% | 1.3% | 0.78% | 0.65% | 0.24% |
| Jun 2026 | 86.7% | 7.4% | 2.5% | 1.4% | 0.88% | 0.8% | 0.29% |
| Jul 2026 | 87.1% | 7.5% | 2% | 1.5% | 0.84% | 0.81% | 0.24% |
| Aug 2026 | 87.3% | 7.5% | 2% | 1.5% | 0.84% | 0.64% | 0.24% |
| Sep 2026 | 88.5% | 7.6% | 1.1% | 1.1% | 0.7% | 0.68% | 0.2% |
How has the Artisan and Clay comparison changed over the last 12 months?
3 findings
- Artisan was ahead of Clay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Artisan’s share of searches among AI sales agents worldwide moved from 6.5% to 1.1%, and its estimated monthly branded searches moved from 15K to 4.1K.
- Across the 12 months ending September 2026, Clay’s share of searches among AI sales agents worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 4K.
How did search popularity change for AI sales agents worldwide in September 2026?
2 changes
In September 2026, Artisan lost share of searches among AI sales agents worldwide, from 2% to 1.1%.
Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Artisan’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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