Brandwave

How popular isClay in search?

In September 2026, there were an estimated 32.4K branded searches for Clay worldwide which is up 17.6% over the last 12 months. Clay holds 1.1% estimated Share of Search among AI sales agents worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apollo90.2%
  2. 11x7.8%
  3. Clay1.1%
  4. Outreach0.71%
  5. Regie.ai0.21%
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Which AI sales agents compete with Clay?

Clay against AI sales agents worldwide, by month

Share of Search by month for Apollo, 11x, Clay. The figures are in the table below the chart.

View monthly share of search table
MonthApollo11xClayOutreachRegie.ai
Oct 202583.4%12.8%1.7%1.4%0.75%
Nov 202589.3%7.6%1.5%1%0.55%
Dec 202587.6%9.1%1.5%1.1%0.66%
Jan 202687.5%9.2%1.7%1.2%0.54%
Feb 202687.6%9.2%1.5%1.2%0.54%
Mar 202689.7%7.7%1.3%0.97%0.37%
Apr 202691.1%6.5%1%1%0.31%
May 202688.3%9.3%1.3%0.82%0.25%
Jun 202689.7%7.7%1.4%0.91%0.31%
Jul 202689.6%7.7%1.6%0.86%0.25%
Aug 202689.7%7.7%1.5%0.86%0.25%
Sep 202690.2%7.8%1.1%0.71%0.21%

  1. 1.Apollo

    90.2%

    Held 1st. 315K estimated branded searches, +21.5% vs prior month. Share +0.5 points.

  2. 2.11x

    7.8%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  3. 3.Clay

    1.1%

    Held 3rd. 4K estimated branded searches, -9.6% vs prior month. Share -0.4 points.

  4. 4.Outreach

    0.71%

    Held 4th. 2.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Regie.ai

    0.21%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Clay and its closest rivals

Every comparison with Clay

How has branded search demand for Clay changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Clay worldwide rose from 27.5K to 32.4K.
  • Across the 12 months ending September 2026, Clay’s estimated Share of Search among AI sales agents worldwide decreased from 1.7% to 1.1%.

How did search popularity change for AI sales agents worldwide in September 2026?

  1. Estimated monthly branded searches for Apollo worldwide rose 77.5% over 12 measured months, from 177K to 315K in September 2026.

  2. Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.

  3. Estimated monthly branded searches for Regie.ai worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.

  4. Estimated monthly branded searches for Outreach worldwide fell 16.7% over 12 measured months, from 3K to 2.5K in September 2026.

Where does Clay compete?

Clay is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
B2B sales intelligence platforms5th of 50.53%Show ranking
Sales intelligence platforms5th of 50.53%Show ranking
AI lead generation tools5th of 50.88%Show ranking
AI sales agents3rd of 51.1%Shown above
B2B data enrichment platforms1st of 533.7%Show ranking

How is Clay measured?

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • clay agent
  • clay ai
  • clay ai lead generation
  • clay data enrichment
  • clay sales
  • clay sales intelligence
  • claygent

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How the Brand Demand Index is measured

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