Clay vs People Data Labs:Which is more popular by branded search?
In August 2026, Clay had more branded searches than People Data Labs among B2B data enrichment platforms worldwide. Clay was estimated to have 26.6K branded searches compared to People Data Labs’ 10K, and held a 38% Share of Search versus People Data Labs’ 14.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Clay or People Data Labs?
Compare services and tools used to enrich business contact and company records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clay, People Data Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Prospeo | Clay | People Data Labs | Dropcontact | FullContact |
|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 53.9% | 15.1% | 12.1% | 0.09% |
| Nov 2025 | 20.9% | 48.8% | 16.7% | 13.4% | 0.18% |
| Dec 2025 | 19.3% | 52.8% | 15.3% | 12.4% | 0.25% |
| Jan 2026 | 27.2% | 48.6% | 14.6% | 9.5% | 0.12% |
| Feb 2026 | 28.5% | 50.8% | 12.4% | 8.2% | 0.11% |
| Mar 2026 | 29.2% | 49.8% | 12.6% | 8.3% | 0.11% |
| Apr 2026 | 36.6% | 41.9% | 12.9% | 8.5% | 0.12% |
| May 2026 | 38.1% | 43.6% | 11% | 7.2% | 0.09% |
| Jun 2026 | 36.9% | 41.6% | 12.9% | 8.5% | 0.06% |
| Jul 2026 | 40.8% | 37.4% | 14.1% | 7.6% | 0.07% |
| Aug 2026 | 41.4% | 38% | 14.3% | 6.3% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the Clay and People Data Labs comparison changed over the last 12 months?
3 findings
- Clay was ahead of People Data Labs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide moved from 53.9% to 38%, and its estimated monthly branded searches moved from 29.4K to 26.6K.
- Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide moved from 15.1% to 14.3%, and its estimated monthly branded searches moved from 8.2K to 10K.
How did search popularity change for B2B data enrichment platforms worldwide in August 2026?
2 changes
In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%.
People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clay’s and People Data Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clay
6 branded search terms
- clay ai
- clay contact data
- clay data enrichment
- clay sales intelligence
- clay.com
- claygent
People Data Labs
3 branded search terms
- people data labs
- peopledatalabs
- peopledatalabs com
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