How popular isPeople Data Labs in search?
In September 2026, people searched for People Data Labs by name about 8,100 times worldwide, about the same as the previous year. These searches made up 0.96% of all global data enrichment platform searches, placing People Data Labs eighth out of ten platforms. These are worldwide searches for English-language branded terms.
Apollo37.4%
ZoomInfo23.9%
Lusha23.9%
Clay3.7%
Prospeo3.5%
Cognism3.2%
FullContact2.2%
People Data Labs0.96%
Clearbit0.64%
Dropcontact0.64%
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Which data enrichment platforms compete with People Data Labs?
Share of searches by month for Apollo, ZoomInfo, Lusha, Clay, Prospeo, Cognism, FullContact, People Data Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | Clay | Prospeo | Cognism | FullContact | People Data Labs | Clearbit | Dropcontact |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 32.7% | 26.7% | 3.5% | 1.4% | 5.4% | 2.4% | 1.1% | 2.4% | 0.88% |
| Nov 2025 | 29% | 27.6% | 27.5% | 3% | 1.4% | 4.5% | 2.5% | 1.1% | 2.5% | 0.9% |
| Dec 2025 | 27.4% | 31.8% | 26% | 3.4% | 1.3% | 3.5% | 2.4% | 1% | 2.3% | 0.85% |
| Jan 2026 | 27.2% | 31.5% | 25.8% | 3.4% | 2% | 4.2% | 1.9% | 1% | 2.3% | 0.69% |
| Feb 2026 | 27% | 31.3% | 25.6% | 4% | 2.4% | 4.2% | 1.9% | 1% | 1.9% | 0.69% |
| Mar 2026 | 32.7% | 31.4% | 20.9% | 3.9% | 2.4% | 3.5% | 1.6% | 1% | 1.9% | 0.69% |
| Apr 2026 | 37.2% | 29.4% | 19.6% | 3.1% | 2.8% | 3.2% | 1.8% | 0.79% | 1.4% | 0.64% |
| May 2026 | 35.3% | 27.7% | 22.6% | 3.5% | 3.2% | 3.1% | 1.7% | 0.91% | 1.4% | 0.61% |
| Jun 2026 | 31% | 29.5% | 24.1% | 3.7% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 0.79% |
| Jul 2026 | 31.4% | 29.9% | 24.4% | 3.1% | 3.5% | 3.3% | 1.5% | 1.2% | 0.98% | 0.66% |
| Aug 2026 | 35% | 27.2% | 22.3% | 3.5% | 3.9% | 3% | 2% | 1.3% | 1.1% | 0.59% |
| Sep 2026 | 37.4% | 23.9% | 23.9% | 3.7% | 3.5% | 3.2% | 2.2% | 0.96% | 0.64% | 0.64% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 314K | +21.5% | +2.4 points | |
| 2, held 2nd | 23.9% | 201K | -0.02% | -3.3 points | |
| 3, held 3rd | 23.9% | 201K | +21.8% | +1.6 points | |
| 4, moved from 5th to 4th | 3.7% | 30.9K | +18.2% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 29K | 0% | -0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.2% | 27.1K | +22.1% | +0.2 points | |
| 7, held 7th | 2.2% | 18.1K | +22.2% | +0.2 points | |
| 8, held 8th | 0.96% | 8.1K | -18.2% | -0.4 points | |
| 9, held 9th | 0.64% | 5.4K | -33.3% | -0.5 points | |
| 10, held 10th | 0.64% | 5.4K | +22.7% | 0 points |
1.
Apollo37.4%
Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.4 points.
2.
ZoomInfo23.9%
Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.3 points.
3.
Lusha23.9%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.
4.
Clay3.7%
Moved from 5th to 4th. 30.9K estimated branded searches, +18.2% vs prior month. Share +0.1 points.
5.
Prospeo3.5%
Moved from 4th to 5th. 29K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Cognism3.2%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
2.2%
Held 7th. 18.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
0.96%
Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
9.
Clearbit0.64%
Held 9th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.
10.
Dropcontact0.64%
Held 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between People Data Labs and its closest rivals
- People Data Labs vs Prospeo: compare search popularity
- People Data Labs vs Cognism: compare search popularity
- People Data Labs vs FullContact: compare search popularity
- People Data Labs vs Clearbit: compare search popularity
- People Data Labs vs Dropcontact: compare search popularity
- Compare People Data Labs with any brand
Every comparison with People Data Labs
9 comparisons
How has branded search demand for People Data Labs changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for People Data Labs worldwide held steady at 8.1K.
- Across the 12 months ending September 2026, People Data Labs rose from 9th to 8th among data enrichment platforms worldwide.
How did search popularity change for data enrichment platforms worldwide in September 2026?
6 changes
In September 2026, Apollo gained share of searches among data enrichment platforms worldwide, from 35% to 37.4%.
In September 2026, Lusha gained share of searches among data enrichment platforms worldwide, from 22.3% to 23.9%.
In September 2026, ZoomInfo lost share of searches among data enrichment platforms worldwide, from 27.2% to 23.9%.
In September 2026, Clay rose from 5th to 4th among data enrichment platforms worldwide.
In September 2026, Prospeo fell from 4th to 5th among data enrichment platforms worldwide.
Estimated monthly branded searches for Clearbit worldwide fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026.
How are People Data Labs’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using People Data Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- people data labs
- peopledatalabs
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Is People Data Labs your brand?
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