Clearbit vs People Data Labs:Which is more popular?
In September 2026, People Data Labs had more branded searches than Clearbit among data enrichment platforms worldwide. People Data Labs had about 8,100 branded searches, while Clearbit had 5,400. People Data Labs made up 0.96% of all data enrichment platform searches we track, and Clearbit accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about data enrichment platforms, People Data Labs appeared in two of the five answers and Clearbit in one. People Data Labs was mentioned before Clearbit in two out of three answers that named either.
Who do people search for more?
People Data Labs, about 50% more searches than Clearbit
Who does AI mention more?
People Data Labs, mentioned in 2 of 5 answers, Clearbit in 1
Who does AI recommend more?
People Data Labs, named ahead of Clearbit in 2 of 3 answers
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Top data enrichment platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, People Data Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clearbit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. People Data Labs was listed before Clearbit in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Clay1st
Apollo2nd
ZoomInfo3rd
Cognism4th
Lusha5th- People Data Labs6th
Clearbit7th
Prospeo–
FullContact–
Dropcontact–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lusha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- People Data Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clearbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prospeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullContact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropcontact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data enrichment platforms
5 answers
Asked ChatGPT
“Which data enrichment platform should I use?”
Asked ChatGPT
“What are the best data enrichment platforms?”
Asked ChatGPT
“What's the best data enrichment platform for b2b contact data?”
Searched Google, AI Overview
“data enrichment platforms”
Searched Google, AI Overview
“contact data enrichment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Clearbit or People Data Labs more popular in search?
This chart shows how often people search Google for Clearbit and People Data Labs by name. Each line represents a brand's share of searches for all ten data enrichment platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for People Data Labs, Clearbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | Clay | Prospeo | Cognism | FullContact | People Data Labs | Clearbit | Dropcontact |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 32.7% | 26.7% | 3.5% | 1.4% | 5.4% | 2.4% | 1.1% | 2.4% | 0.88% |
| Nov 2025 | 29% | 27.6% | 27.5% | 3% | 1.4% | 4.5% | 2.5% | 1.1% | 2.5% | 0.9% |
| Dec 2025 | 27.4% | 31.8% | 26% | 3.4% | 1.3% | 3.5% | 2.4% | 1% | 2.3% | 0.85% |
| Jan 2026 | 27.2% | 31.5% | 25.8% | 3.4% | 2% | 4.2% | 1.9% | 1% | 2.3% | 0.69% |
| Feb 2026 | 27% | 31.3% | 25.6% | 4% | 2.4% | 4.2% | 1.9% | 1% | 1.9% | 0.69% |
| Mar 2026 | 32.7% | 31.4% | 20.9% | 3.9% | 2.4% | 3.5% | 1.6% | 1% | 1.9% | 0.69% |
| Apr 2026 | 37.2% | 29.4% | 19.6% | 3.1% | 2.8% | 3.2% | 1.8% | 0.79% | 1.4% | 0.64% |
| May 2026 | 35.3% | 27.7% | 22.6% | 3.5% | 3.2% | 3.1% | 1.7% | 0.91% | 1.4% | 0.61% |
| Jun 2026 | 31% | 29.5% | 24.1% | 3.7% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 0.79% |
| Jul 2026 | 31.4% | 29.9% | 24.4% | 3.1% | 3.5% | 3.3% | 1.5% | 1.2% | 0.98% | 0.66% |
| Aug 2026 | 35% | 27.2% | 22.3% | 3.5% | 3.9% | 3% | 2% | 1.3% | 1.1% | 0.59% |
| Sep 2026 | 37.4% | 23.9% | 23.9% | 3.7% | 3.5% | 3.2% | 2.2% | 0.96% | 0.64% | 0.64% |
How has the Clearbit and People Data Labs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: People Data Labs took it in July 2026.
- Across the 12 months ending September 2026, Clearbit’s share of searches among data enrichment platforms worldwide moved from 2.4% to 0.64%, and its estimated monthly branded searches moved from 18.1K to 5.4K.
- Across the 12 months ending September 2026, People Data Labs’ share of searches among data enrichment platforms worldwide moved from 1.1% to 0.96%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for data enrichment platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Clearbit worldwide fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Clearbit’s and People Data Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clearbit
1 branded search term
- clearbit
People Data Labs
2 branded search terms
- people data labs
- peopledatalabs
Other head-to-heads among data enrichment platforms
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