How popular isPeople Data Labs in search?
In August 2026, there were an estimated 10K branded searches for People Data Labs worldwide which is up 22.3% over the last 11 months. People Data Labs holds 14.3% estimated Share of Search among B2B data enrichment platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Prospeo41.4%
Clay38%People Data Labs14.3%
Dropcontact6.3%
FullContact0.07%
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Which B2B data enrichment platforms compete with People Data Labs?
Share of Search by month for Prospeo, Clay, People Data Labs, Dropcontact. The figures are in the table below the chart.
View monthly share of search table
| Month | Prospeo | Clay | People Data Labs | Dropcontact | FullContact |
|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 53.9% | 15.1% | 12.1% | 0.09% |
| Nov 2025 | 20.9% | 48.8% | 16.7% | 13.4% | 0.18% |
| Dec 2025 | 19.3% | 52.8% | 15.3% | 12.4% | 0.25% |
| Jan 2026 | 27.2% | 48.6% | 14.6% | 9.5% | 0.12% |
| Feb 2026 | 28.5% | 50.8% | 12.4% | 8.2% | 0.11% |
| Mar 2026 | 29.2% | 49.8% | 12.6% | 8.3% | 0.11% |
| Apr 2026 | 36.6% | 41.9% | 12.9% | 8.5% | 0.12% |
| May 2026 | 38.1% | 43.6% | 11% | 7.2% | 0.09% |
| Jun 2026 | 36.9% | 41.6% | 12.9% | 8.5% | 0.06% |
| Jul 2026 | 40.8% | 37.4% | 14.1% | 7.6% | 0.07% |
| Aug 2026 | 41.4% | 38% | 14.3% | 6.3% | 0.07% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 29K | 0% | +0.6 points | |
| 2, held 2nd | 38% | 26.6K | +0.04% | +0.6 points | |
| 3, held 3rd | 14.3% | 10K | -0.3% | +0.2 points | |
| 4, held 4th | 6.3% | 4.4K | -18.5% | -1.3 points | |
| 5, held 5th | 0.07% | 50 | 0% | 0 points |
1.
Prospeo41.4%
held 1st · 29K estimated branded searches · 0% vs prior month · +0.6 points
2.
Clay38%
held 2nd · 26.6K estimated branded searches · +0.04% vs prior month · +0.6 points
14.3%
held 3rd · 10K estimated branded searches · -0.3% vs prior month · +0.2 points
6.3%
held 4th · 4.4K estimated branded searches · -18.5% vs prior month · -1.3 points
0.07%
held 5th · 50 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between People Data Labs and its closest rivals
How has branded search demand for People Data Labs changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for People Data Labs worldwide rose from 8.2K to 10K.
- Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide decreased from 15.1% to 14.3%.
- Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide peaked at 16.7% in November 2025 and was lowest at 11% in May 2026.
How did search popularity change for B2B data enrichment platforms worldwide in August 2026?
4 changes
In August 2026, Prospeo gained estimated Share of Search among B2B data enrichment platforms worldwide, from 40.8% to 41.4%.
In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%.
In August 2026, Dropcontact lost estimated Share of Search among B2B data enrichment platforms worldwide, from 7.6% to 6.3%.
People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026.
How is People Data Labs measured?
Brandwave collects information about searches that people make online using People Data Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- people data labs
- peopledatalabs
- peopledatalabs com
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