Brandwave

Lusha vs People Data Labs:Which is more popular?

In September 2026, Lusha had more branded searches than People Data Labs among data enrichment platforms worldwide. Lusha had about 201,000 branded searches, while People Data Labs had 8,100. Lusha made up 23.9% of all data enrichment platform searches we track, and People Data Labs accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about data enrichment platforms, Lusha appeared in three of the five answers and People Data Labs in two. Lusha and People Data Labs were each mentioned first in two of the four answers that named either.

Among data enrichment platforms worldwide in September 2026

Who do people search for more?

Lusha, about 25 searches for every 1 for People Data Labs

Lusha 201K searchesPeople Data Labs 8.1K searches

Who does AI mention more?

Lusha, mentioned in 3 of 5 answers, People Data Labs in 2

Lusha in 3 of 5People Data Labs in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lusha first in 2People Data Labs first in 2

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Top data enrichment platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lusha was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. People Data Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lusha and People Data Labs were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clay1st
  2. Apollo2nd
  3. ZoomInfo3rd
  4. Cognism4th
  5. Lusha5th
  6. People Data Labs6th
  7. Clearbit7th
  8. Prospeo–
  9. FullContact–
  10. Dropcontact–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • People Data Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prospeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullContact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropcontact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data enrichment platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lusha or People Data Labs more popular in search?

This chart shows how often people search Google for Lusha and People Data Labs by name. Each line represents a brand's share of searches for all ten data enrichment platforms we track, month by month, from English-language searches worldwide.

Lusha and People Data Labs among data enrichment platforms worldwide, by month

Share of searches by month for Lusha, People Data Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloZoomInfoLushaClayProspeoCognismFullContactPeople Data LabsClearbitDropcontact
Oct 202523.5%32.7%26.7%3.5%1.4%5.4%2.4%1.1%2.4%0.88%
Nov 202529%27.6%27.5%3%1.4%4.5%2.5%1.1%2.5%0.9%
Dec 202527.4%31.8%26%3.4%1.3%3.5%2.4%1%2.3%0.85%
Jan 202627.2%31.5%25.8%3.4%2%4.2%1.9%1%2.3%0.69%
Feb 202627%31.3%25.6%4%2.4%4.2%1.9%1%1.9%0.69%
Mar 202632.7%31.4%20.9%3.9%2.4%3.5%1.6%1%1.9%0.69%
Apr 202637.2%29.4%19.6%3.1%2.8%3.2%1.8%0.79%1.4%0.64%
May 202635.3%27.7%22.6%3.5%3.2%3.1%1.7%0.91%1.4%0.61%
Jun 202631%29.5%24.1%3.7%3.4%3.3%1.8%1.2%1.2%0.79%
Jul 202631.4%29.9%24.4%3.1%3.5%3.3%1.5%1.2%0.98%0.66%
Aug 202635%27.2%22.3%3.5%3.9%3%2%1.3%1.1%0.59%
Sep 202637.4%23.9%23.9%3.7%3.5%3.2%2.2%0.96%0.64%0.64%

How has the Lusha and People Data Labs comparison changed over the last 12 months?

3 findings

How did search popularity change for data enrichment platforms worldwide in September 2026?

1 change

  1. In September 2026, Lusha gained share of searches among data enrichment platforms worldwide, from 22.3% to 23.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lusha’s and People Data Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lusha

2 branded search terms

  • lusha
  • lusha sales intelligence

People Data Labs

2 branded search terms

  • people data labs
  • peopledatalabs

How the Brand Demand Index is measured

Other head-to-heads among data enrichment platforms

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