Brandwave

How popular isClay?

In September 2026, people searched for Clay by name about 32,400 times worldwide, a 17.6% increase from the previous year. These searches made up 3.7% of all global data enrichment platform searches, placing Clay fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about data enrichment platforms, Clay appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Clay is the fourth most searched of 10 competitors and the most recommended in AI answers.

  1. ApolloShare of searches 37.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZoomInfoShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. LushaShare of searches 23.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. ClayShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ProspeoShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top data enrichment platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clay appeared in all five answers. Clay is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clay1st
  2. Apollo2nd
  3. ZoomInfo3rd
  4. Cognism4th
  5. Lusha5th
  6. People Data Labs6th
  7. Clearbit7th
  8. Prospeo–
  9. FullContact–
  10. Dropcontact–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • People Data Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prospeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullContact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropcontact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data enrichment platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data enrichment platforms compete with Clay?

Clay against data enrichment platforms worldwide, by month

Share of searches by month for Apollo, ZoomInfo, Lusha, Clay, Prospeo, Cognism, FullContact. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloZoomInfoLushaClayProspeoCognismFullContactPeople Data LabsClearbitDropcontact
Oct 202523.5%32.7%26.7%3.5%1.4%5.4%2.4%1.1%2.4%0.88%
Nov 202529%27.6%27.5%3%1.4%4.5%2.5%1.1%2.5%0.9%
Dec 202527.4%31.8%26%3.4%1.3%3.5%2.4%1%2.3%0.85%
Jan 202627.2%31.5%25.8%3.4%2%4.2%1.9%1%2.3%0.69%
Feb 202627%31.3%25.6%4%2.4%4.2%1.9%1%1.9%0.69%
Mar 202632.7%31.4%20.9%3.9%2.4%3.5%1.6%1%1.9%0.69%
Apr 202637.2%29.4%19.6%3.1%2.8%3.2%1.8%0.79%1.4%0.64%
May 202635.3%27.7%22.6%3.5%3.2%3.1%1.7%0.91%1.4%0.61%
Jun 202631%29.5%24.1%3.7%3.4%3.3%1.8%1.2%1.2%0.79%
Jul 202631.4%29.9%24.4%3.1%3.5%3.3%1.5%1.2%0.98%0.66%
Aug 202635%27.2%22.3%3.5%3.9%3%2%1.3%1.1%0.59%
Sep 202637.4%23.9%23.9%3.7%3.5%3.2%2.2%0.96%0.64%0.64%

  1. 1.Apollo

    37.4%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.4 points.

  2. 2.ZoomInfo

    23.9%

    Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.3 points.

  3. 3.Lusha

    23.9%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.

  4. 4.Clay

    3.7%

    Moved from 5th to 4th. 30.9K estimated branded searches, +18.2% vs prior month. Share +0.1 points.

  5. 5.Prospeo

    3.5%

    Moved from 4th to 5th. 29K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Cognism

    3.2%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  7. 7.FullContact

    2.2%

    Held 7th. 18.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.People Data Labs

    0.96%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  9. 9.Clearbit

    0.64%

    Held 9th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  10. 10.Dropcontact

    0.64%

    Held 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare popularity between Clay and its closest rivals

Every comparison with Clay

25 comparisons

How has branded search demand for Clay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clay worldwide rose from 27.5K to 32.4K.
  • Across the 12 months ending September 2026, Clay rose from 5th to 4th among data enrichment platforms worldwide.

How did search popularity change for data enrichment platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among data enrichment platforms worldwide, from 35% to 37.4%.

  2. In September 2026, Lusha gained share of searches among data enrichment platforms worldwide, from 22.3% to 23.9%.

  3. In September 2026, ZoomInfo lost share of searches among data enrichment platforms worldwide, from 27.2% to 23.9%.

  4. In September 2026, Clay rose from 5th to 4th among data enrichment platforms worldwide.

  5. In September 2026, Prospeo fell from 4th to 5th among data enrichment platforms worldwide.

  6. Estimated monthly branded searches for Clearbit worldwide fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026.

How are Clay’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clay agent
  • clay ai
  • clay ai lead generation
  • clay data enrichment
  • clay sales
  • clay sales intelligence
  • claygent

Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Clay compete?

Clay is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms9th of 90.22%Show ranking
Sales prospecting platforms8th of 112.9%Show ranking
Sales intelligence platforms7th of 70.4%Show ranking
Data enrichment platforms4th of 103.7%Shown above
B2B contact data providers6th of 60.33%Show ranking
AI lead generation tools6th of 60.61%Show ranking
AI sales agents4th of 71.1%Show ranking
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