Brandwave

AiSDR vs Clay:Which is more popular?

In September 2026, Clay had more branded searches than AiSDR among AI sales agents worldwide. Clay had about 3,950 branded searches, while AiSDR had 2,400. Clay made up 1.1% of all AI sales agent searches we track, and AiSDR accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about AI sales agents, AiSDR appeared in four of the five answers and Clay in two. AiSDR was mentioned before Clay in every answer.

Among AI sales agents worldwide in September 2026

Who do people search for more?

Clay, about 65% more searches than AiSDR

Clay 4K searchesAiSDR 2.4K searches

Who does AI mention more?

AiSDR, mentioned in 4 of 5 answers, Clay in 2

AiSDR in 4 of 5Clay in 2 of 5

Who does AI recommend more?

AiSDR, named ahead of Clay in every answer

AiSDR first in 4Clay never first

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Top AI sales agents in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AiSDR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AiSDR was listed before Clay in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AiSDR1st
  2. Artisan2nd
  3. Apollo3rd
  4. 11x4th
  5. Outreach5th
  6. Clay6th
  7. Regie.ai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Artisan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AiSDR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apollo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 11x2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outreach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Regie.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI sales agents

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AiSDR or Clay more popular in search?

This chart shows how often people search Google for AiSDR and Clay by name. Each line represents a brand's share of searches for all seven AI sales agents we track, month by month, from English-language searches worldwide.

AiSDR and Clay among AI sales agents worldwide, by month

Share of searches by month for Clay, AiSDR. The figures are in the table below the chart.

View monthly share of searches table
MonthApollo11xArtisanClayOutreachAiSDRRegie.ai
Oct 202576.9%11.8%6.5%1.6%1.3%1.3%0.69%
Nov 202585.9%7.4%2.8%1.5%0.97%0.98%0.53%
Dec 202583.7%8.7%3.3%1.5%1.1%1.2%0.63%
Jan 202683%8.7%4%1.6%1.1%1.1%0.51%
Feb 202684.5%8.9%2.3%1.5%1.1%1.2%0.52%
Mar 202687.3%7.5%1.6%1.2%0.94%1%0.36%
Apr 202688.6%6.3%2.1%1%1%0.67%0.3%
May 202684.6%8.9%3.5%1.3%0.78%0.65%0.24%
Jun 202686.7%7.4%2.5%1.4%0.88%0.8%0.29%
Jul 202687.1%7.5%2%1.5%0.84%0.81%0.24%
Aug 202687.3%7.5%2%1.5%0.84%0.64%0.24%
Sep 202688.5%7.6%1.1%1.1%0.7%0.68%0.2%

How has the AiSDR and Clay comparison changed over the last 12 months?

3 findings
  • Clay was ahead of AiSDR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AiSDR’s share of searches among AI sales agents worldwide moved from 1.3% to 0.68%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Clay’s share of searches among AI sales agents worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 4K.

How did search popularity change for AI sales agents worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.

  2. Estimated monthly branded searches for AiSDR worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using AiSDR’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AiSDR

1 branded search term

  • aisdr

Clay

4 branded search terms

  • clay agent
  • clay ai lead generation
  • clay sales
  • clay sales intelligence

How the Brand Demand Index is measured

Other head-to-heads among AI sales agents

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