Sales intelligence platforms:Which brands are most popular in search?
In August 2026, Apollo was the most searched among sales intelligence platforms worldwide, with an estimated 518K branded searches and 56.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms that find and enrich sales leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apollo, ZoomInfo, Lusha, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Cognism | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 29.4% | 23.9% | 4.9% | 0.28% |
| Nov 2025 | 48.9% | 23.6% | 23.3% | 3.9% | 0.28% |
| Dec 2025 | 46.9% | 27.5% | 22.3% | 3.1% | 0.25% |
| Jan 2026 | 46.6% | 27.4% | 22.1% | 3.7% | 0.26% |
| Feb 2026 | 46.5% | 27.5% | 22.1% | 3.7% | 0.26% |
| Mar 2026 | 53.8% | 25.9% | 17.2% | 2.9% | 0.2% |
| Apr 2026 | 58.4% | 23.3% | 15.5% | 2.6% | 0.18% |
| May 2026 | 56.6% | 22.5% | 18.2% | 2.5% | 0.22% |
| Jun 2026 | 51.9% | 25% | 20.2% | 2.8% | 0.19% |
| Jul 2026 | 51.9% | 24.9% | 20.2% | 2.8% | 0.19% |
| Aug 2026 | 56.7% | 22.4% | 18.2% | 2.5% | 0.26% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 518K | -0.1% | +4.8 points | |
| 2, held 2nd | 22.4% | 204K | -18.1% | -2.6 points | |
| 3, held 3rd | 18.2% | 166K | -17.8% | -2 points | |
| 4, held 4th | 2.5% | 22.7K | -18.1% | -0.3 points | |
| 5, held 5th | 0.26% | 2.4K | +26.3% | +0.1 points |
1.
Apollo56.7%
Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.8 points.
2.
ZoomInfo22.4%
Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.
Lusha18.2%
Held 3rd. 166K estimated branded searches, -17.8% vs prior month. Share -2 points.
4.
Cognism2.5%
Held 4th. 22.7K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
5.
Clay0.26%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among sales intelligence platforms worldwide?
5 brands
In August 2026, Apollo was the most searched among sales intelligence platforms worldwide, with an estimated 518K branded searches and 56.7% estimated Share of Search within this set. ZoomInfo is in 2nd place, 34.4 percentage points behind at 22.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Apollo | 41.6% → 56.7% | 58.4%Apr 2026 | 41.6%Oct 2025 | 1st |
| ZoomInfo | 29.4% → 22.4% | 29.4%Oct 2025 | 22.4%Aug 2026 | 2nd |
| Lusha | 23.9% → 18.2% | 23.9%Oct 2025 | 15.5%Apr 2026 | 3rd |
| Cognism | 4.9% → 2.5% | 4.9%Oct 2025 | 2.5%Aug 2026 | 4th |
| Clay | 0.28% → 0.26% | 0.28%Oct 2025 | 0.18%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Apollo’s estimated Share of Search among sales intelligence platforms worldwide increased from 41.6% to 56.7%.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among sales intelligence platforms worldwide decreased from 29.4% to 22.4%.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among sales intelligence platforms worldwide decreased from 23.9% to 18.2%.
- Across the 11 months ending August 2026, Cognism’s estimated Share of Search among sales intelligence platforms worldwide decreased from 4.9% to 2.5%.
- Across the 11 months ending August 2026, Apollo’s estimated Share of Search among sales intelligence platforms worldwide peaked at 58.4% in April 2026 and was lowest at 41.6% in October 2025.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among sales intelligence platforms worldwide peaked at 23.9% in October 2025 and was lowest at 15.5% in April 2026.
- Across the 11 months ending August 2026, Clay held steady: its estimated Share of Search among sales intelligence platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for sales intelligence platforms worldwide in August 2026?
4 changes
In August 2026, Apollo gained estimated Share of Search among sales intelligence platforms worldwide, from 51.9% to 56.7%.
In August 2026, ZoomInfo lost estimated Share of Search among sales intelligence platforms worldwide, from 24.9% to 22.4%.
In August 2026, Lusha lost estimated Share of Search among sales intelligence platforms worldwide, from 20.2% to 18.2%.
Estimated monthly branded searches for Cognism worldwide fell 45.3% over 11 measured months, from 41.6K to 22.7K in August 2026.
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