6sense vs LinkedIn Sales Navigator:Which is searched more?
In September 2026, LinkedIn Sales Navigator had more branded searches than 6sense among sales intelligence platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while 6sense had 110,000. LinkedIn Sales Navigator made up 13.5% of all sales intelligence platform searches we track, and 6sense accounted for 11.1%. These are worldwide searches for English-language branded terms.
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Is 6sense or LinkedIn Sales Navigator more popular in search?
Compare the platforms that find and enrich sales leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LinkedIn Sales Navigator, 6sense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | LinkedIn Sales Navigator | 6sense | Cognism | Clay |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 25.4% | 20.8% | 17% | 13.9% | 4.2% | 0.37% |
| Nov 2025 | 23.7% | 22.5% | 22.5% | 15% | 12.3% | 3.7% | 0.41% |
| Dec 2025 | 21.8% | 25.3% | 20.7% | 15.2% | 13.8% | 2.8% | 0.38% |
| Jan 2026 | 21.8% | 25.4% | 20.7% | 16.9% | 11.3% | 3.4% | 0.42% |
| Feb 2026 | 22.3% | 25.9% | 21.1% | 17.3% | 9.5% | 3.5% | 0.39% |
| Mar 2026 | 27.9% | 26.7% | 17.8% | 14.6% | 9.7% | 2.9% | 0.39% |
| Apr 2026 | 31.9% | 25.2% | 16.8% | 13.8% | 9.2% | 2.8% | 0.37% |
| May 2026 | 29.8% | 23.4% | 19.1% | 14.3% | 10.4% | 2.6% | 0.44% |
| Jun 2026 | 26.1% | 24.8% | 20.3% | 16.6% | 9.1% | 2.7% | 0.42% |
| Jul 2026 | 25.9% | 24.6% | 20.1% | 15.1% | 11% | 2.7% | 0.46% |
| Aug 2026 | 28.9% | 22.4% | 18.4% | 15% | 12.3% | 2.5% | 0.49% |
| Sep 2026 | 31.7% | 20.3% | 20.2% | 13.5% | 11.1% | 2.7% | 0.4% |
How has the 6sense and LinkedIn Sales Navigator comparison changed over the last 12 months?
3 findings
- LinkedIn Sales Navigator was ahead of 6sense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 6sense’s share of searches among sales intelligence platforms worldwide moved from 13.9% to 11.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales intelligence platforms worldwide moved from 17% to 13.5%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for sales intelligence platforms worldwide in September 2026?
2 changes
In September 2026, LinkedIn Sales Navigator lost share of searches among sales intelligence platforms worldwide, from 15% to 13.5%.
In September 2026, 6sense lost share of searches among sales intelligence platforms worldwide, from 12.3% to 11.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 6sense’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
6sense
1 branded search term
- 6sense
LinkedIn Sales Navigator
2 branded search terms
- linkedin sales navigator
- sales navigator
Other head-to-heads among sales intelligence platforms
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