Brandwave

How popular isLinkedIn Sales Navigator?

In September 2026, people searched for LinkedIn Sales Navigator by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 13.5% of all global sales intelligence platform searches, placing LinkedIn Sales Navigator fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about sales intelligence platforms, LinkedIn Sales Navigator appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

LinkedIn Sales Navigator is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. ApolloShare of searches 31.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZoomInfoShare of searches 20.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. LushaShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. LinkedIn Sales NavigatorShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. 6senseShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top sales intelligence platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. LinkedIn Sales Navigator is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZoomInfo1st
  2. Apollo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. 6sense5th
  6. Clay6th
  7. Lusha7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cognism4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lusha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sales intelligence platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sales intelligence platforms compete with LinkedIn Sales Navigator?

LinkedIn Sales Navigator against sales intelligence platforms worldwide, by month

Share of searches by month for Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator, 6sense, Cognism. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloZoomInfoLushaLinkedIn Sales Navigator6senseCognismClay
Oct 202518.3%25.4%20.8%17%13.9%4.2%0.37%
Nov 202523.7%22.5%22.5%15%12.3%3.7%0.41%
Dec 202521.8%25.3%20.7%15.2%13.8%2.8%0.38%
Jan 202621.8%25.4%20.7%16.9%11.3%3.4%0.42%
Feb 202622.3%25.9%21.1%17.3%9.5%3.5%0.39%
Mar 202627.9%26.7%17.8%14.6%9.7%2.9%0.39%
Apr 202631.9%25.2%16.8%13.8%9.2%2.8%0.37%
May 202629.8%23.4%19.1%14.3%10.4%2.6%0.44%
Jun 202626.1%24.8%20.3%16.6%9.1%2.7%0.42%
Jul 202625.9%24.6%20.1%15.1%11%2.7%0.46%
Aug 202628.9%22.4%18.4%15%12.3%2.5%0.49%
Sep 202631.7%20.3%20.2%13.5%11.1%2.7%0.4%

  1. 1.Apollo

    31.7%

    Held 1st. 315K estimated branded searches, +21.7% vs prior month. Share +2.8 points.

  2. 2.ZoomInfo

    20.3%

    Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -2.2 points.

  3. 3.Lusha

    20.2%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.8 points.

  4. 4.LinkedIn Sales Navigator

    13.5%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.6sense

    11.1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  6. 6.Cognism

    2.7%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  7. 7.Clay

    0.4%

    Held 7th. 4K estimated branded searches, -9.6% vs prior month. Share -0.1 points.

Compare popularity between LinkedIn Sales Navigator and its closest rivals

Every comparison with LinkedIn Sales Navigator

15 comparisons

How has branded search demand for LinkedIn Sales Navigator changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn Sales Navigator worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales intelligence platforms worldwide decreased from 17% to 13.5%.
  • Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales intelligence platforms worldwide peaked at 17.3% in February 2026 and was lowest at 13.5% in September 2026.

How did search popularity change for sales intelligence platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among sales intelligence platforms worldwide, from 28.9% to 31.7%.

  2. In September 2026, Lusha gained share of searches among sales intelligence platforms worldwide, from 18.4% to 20.2%.

  3. In September 2026, ZoomInfo lost share of searches among sales intelligence platforms worldwide, from 22.4% to 20.3%.

  4. In September 2026, LinkedIn Sales Navigator lost share of searches among sales intelligence platforms worldwide, from 15% to 13.5%.

  5. In September 2026, 6sense lost share of searches among sales intelligence platforms worldwide, from 12.3% to 11.1%.

  6. Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.

How are LinkedIn Sales Navigator’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • linkedin sales navigator
  • sales navigator

How the Brand Demand Index is measured

Who owns LinkedIn Sales Navigator?

LinkedIn Sales Navigator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for LinkedIn Sales Navigator? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LinkedIn Sales Navigator compete?

LinkedIn Sales Navigator is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms4th of 912%Show ranking
Sales prospecting platforms4th of 1112.9%Show ranking
Sales intelligence platforms4th of 713.5%Shown above
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