Brandwave

Apollo vs LinkedIn Sales Navigator:Which is more popular?

In September 2026, Apollo had more branded searches than LinkedIn Sales Navigator among business data platforms worldwide. Apollo had about 314,000 branded searches, while LinkedIn Sales Navigator had 135,000. Apollo made up 28% of all business data platform searches we track, and LinkedIn Sales Navigator accounted for 12%. When we asked ChatGPT and Google AI Overviews about business data platforms, Apollo and LinkedIn Sales Navigator each appeared in three of the five answers. Apollo was mentioned before LinkedIn Sales Navigator in every answer.

Among business data platforms worldwide in September 2026

Who do people search for more?

Apollo, about 2 searches for every 1 for LinkedIn Sales Navigator

Apollo 314K searchesLinkedIn Sales Navigator 135K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Apollo in 3 of 5LinkedIn Sales Navigator in 3 of 5

Who does AI recommend more?

Apollo, named ahead of LinkedIn Sales Navigator in every answer

Apollo first in 3LinkedIn Sales Navigator never first

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Top business data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apollo and LinkedIn Sales Navigator were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apollo was listed before LinkedIn Sales Navigator in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. Dun & Bradstreet5th
  6. Clay6th
  7. Crunchbase–
  8. PitchBook–
  9. CB Insights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZoomInfo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn Sales Navigator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cognism3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dun & Bradstreet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crunchbase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PitchBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Apollo or LinkedIn Sales Navigator more popular in search?

This chart shows how often people search Google for Apollo and LinkedIn Sales Navigator by name. Each line represents a brand's share of searches for all nine business data platforms we track, month by month, from English-language searches worldwide.

Apollo and LinkedIn Sales Navigator among business data platforms worldwide, by month

Share of searches by month for Apollo, LinkedIn Sales Navigator. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloDun & BradstreetZoomInfoLinkedIn Sales NavigatorCrunchbasePitchBookCognismCB InsightsClay
Oct 202515.3%22.1%21.2%14.2%14.2%7.8%3.5%1.6%0.21%
Nov 202519.6%23.6%18.7%12.5%12.5%8.4%3.1%1.4%0.23%
Dec 202519%22.9%22.1%13.3%12.1%6.6%2.4%1.3%0.22%
Jan 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Feb 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Mar 202621.4%17.4%20.5%11.2%16.8%9.2%2.3%1%0.17%
Apr 202627.4%18.4%21.6%11.8%11.9%5.3%2.4%1.1%0.18%
May 202626.1%21.1%20.5%12.6%11.2%5%2.3%1%0.21%
Jun 202622.5%22.1%21.4%14.3%9.6%6.4%2.4%1.1%0.17%
Jul 202623.1%22.7%22%13.5%9.8%5.4%2.4%0.88%0.18%
Aug 202625%24.6%19.4%13%8.8%5.9%2.1%0.96%0.24%
Sep 202628%22.6%17.9%12%8%8%2.4%0.88%0.22%

How has the Apollo and LinkedIn Sales Navigator comparison changed over the last 12 months?

3 findings

How did search popularity change for business data platforms worldwide in September 2026?

2 changes

  1. In September 2026, Apollo gained share of searches among business data platforms worldwide, from 25% to 28%.

  2. In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Apollo’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apollo

8 branded search terms

  • apollo extension chrome
  • apollo io app
  • apollo io crm
  • apollo io extension
  • Apollo.io
  • app apollo io
  • appapollo io
  • io apollo

LinkedIn Sales Navigator

2 branded search terms

  • linkedin sales navigator
  • sales navigator

How the Brand Demand Index is measured

Other head-to-heads among business data platforms

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