Brandwave

How popular isLinkedIn Sales Navigator?

In September 2026, people searched for LinkedIn Sales Navigator by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 12% of all global business data platform searches, placing LinkedIn Sales Navigator fourth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about business data platforms, LinkedIn Sales Navigator appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

LinkedIn Sales Navigator is the fourth most searched of 9 competitors and the third most recommended in AI answers.

  1. ApolloShare of searches 28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Dun & BradstreetShare of searches 22.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ZoomInfoShare of searches 17.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LinkedIn Sales NavigatorShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CrunchbaseShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top business data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn Sales Navigator is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. Dun & Bradstreet5th
  6. Clay6th
  7. Crunchbase–
  8. PitchBook–
  9. CB Insights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZoomInfo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn Sales Navigator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cognism3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dun & Bradstreet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crunchbase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PitchBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business data platforms compete with LinkedIn Sales Navigator?

LinkedIn Sales Navigator against business data platforms worldwide, by month

Share of searches by month for Apollo, Dun & Bradstreet, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, PitchBook, Cognism. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloDun & BradstreetZoomInfoLinkedIn Sales NavigatorCrunchbasePitchBookCognismCB InsightsClay
Oct 202515.3%22.1%21.2%14.2%14.2%7.8%3.5%1.6%0.21%
Nov 202519.6%23.6%18.7%12.5%12.5%8.4%3.1%1.4%0.23%
Dec 202519%22.9%22.1%13.3%12.1%6.6%2.4%1.3%0.22%
Jan 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Feb 202618.4%22.2%21.3%14.3%11.7%7.8%2.9%1.3%0.22%
Mar 202621.4%17.4%20.5%11.2%16.8%9.2%2.3%1%0.17%
Apr 202627.4%18.4%21.6%11.8%11.9%5.3%2.4%1.1%0.18%
May 202626.1%21.1%20.5%12.6%11.2%5%2.3%1%0.21%
Jun 202622.5%22.1%21.4%14.3%9.6%6.4%2.4%1.1%0.17%
Jul 202623.1%22.7%22%13.5%9.8%5.4%2.4%0.88%0.18%
Aug 202625%24.6%19.4%13%8.8%5.9%2.1%0.96%0.24%
Sep 202628%22.6%17.9%12%8%8%2.4%0.88%0.22%

  1. 1.Apollo

    28%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.9 points.

  2. 2.Dun & Bradstreet

    22.6%

    Held 2nd. 254K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.ZoomInfo

    17.9%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.LinkedIn Sales Navigator

    12%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Crunchbase

    8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.PitchBook

    8%

    Held 6th. 90.5K estimated branded searches, +49.6% vs prior month. Share +2.2 points.

  7. 7.Cognism

    2.4%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  8. 8.CB Insights

    0.88%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Clay

    0.22%

    Held 9th. 2.5K estimated branded searches, -0.8% vs prior month. Share 0 points.

Compare popularity between LinkedIn Sales Navigator and its closest rivals

Every comparison with LinkedIn Sales Navigator

15 comparisons

How has branded search demand for LinkedIn Sales Navigator changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn Sales Navigator worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide decreased from 14.2% to 12%.
  • Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide peaked at 14.3% in June 2026 and was lowest at 11.2% in March 2026.
  • Across the 12 months ending September 2026, LinkedIn Sales Navigator rose from 5th to 4th among business data platforms worldwide.

How did search popularity change for business data platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among business data platforms worldwide, from 25% to 28%.

  2. In September 2026, PitchBook gained share of searches among business data platforms worldwide, from 5.9% to 8%.

  3. In September 2026, Dun & Bradstreet lost share of searches among business data platforms worldwide, from 24.6% to 22.6%.

  4. In September 2026, ZoomInfo lost share of searches among business data platforms worldwide, from 19.4% to 17.9%.

  5. In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%.

  6. In September 2026, Crunchbase lost share of searches among business data platforms worldwide, from 8.8% to 8%.

How are LinkedIn Sales Navigator’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • linkedin sales navigator
  • sales navigator

How the Brand Demand Index is measured

Who owns LinkedIn Sales Navigator?

LinkedIn Sales Navigator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for LinkedIn Sales Navigator? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LinkedIn Sales Navigator compete?

LinkedIn Sales Navigator is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms4th of 912%Shown above
Sales prospecting platforms4th of 1112.9%Show ranking
Sales intelligence platforms4th of 713.5%Show ranking
Creator with pink hair and a pink jacket

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