Brandwave

LinkedIn Sales Navigator vs Reply.io:Which is more popular?

In September 2026, LinkedIn Sales Navigator had more branded searches than Reply.io among sales prospecting platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while Reply.io had 2,900. LinkedIn Sales Navigator made up 12.9% of all sales prospecting platform searches we track, and Reply.io accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about sales prospecting platforms, LinkedIn Sales Navigator appeared in all five answers and Reply.io in one. LinkedIn Sales Navigator was mentioned before Reply.io in every answer.

Among sales prospecting platforms worldwide in September 2026

Who do people search for more?

LinkedIn Sales Navigator, about 46 searches for every 1 for Reply.io

LinkedIn Sales Navigator 135K searchesReply.io 2.9K searches

Who does AI mention more?

LinkedIn Sales Navigator, mentioned in every answer we collected

LinkedIn Sales Navigator in 5 of 5Reply.io in 1 of 5

Who does AI recommend more?

LinkedIn Sales Navigator, named ahead of Reply.io in every answer

LinkedIn Sales Navigator first in 5Reply.io never first

Follow LinkedIn Sales Navigator vs Reply.io and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sales prospecting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Reply.io was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LinkedIn Sales Navigator was listed before Reply.io in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. Clay5th
  6. Outreach6th
  7. Lusha7th
  8. Reply.io8th
  9. lemlist–
  10. Smartlead–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reply.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • lemlist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartlead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about sales prospecting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is LinkedIn Sales Navigator or Reply.io more popular in search?

This chart shows how often people search Google for LinkedIn Sales Navigator and Reply.io by name. Each line represents a brand's share of searches for all 11 sales prospecting platforms we track, month by month, from English-language searches worldwide.

LinkedIn Sales Navigator and Reply.io among sales prospecting platforms worldwide, by month

Share of searches by month for LinkedIn Sales Navigator, Reply.io. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloLushaZoomInfoLinkedIn Sales NavigatorlemlistSmartleadInstantlyClayCognismReply.ioOutreach
Oct 202517.4%19.8%24.2%16.2%8.9%3.1%3.3%2.5%4%0.35%0.29%
Nov 202521.9%20.9%20.9%14%9.4%3.3%3.5%2.2%3.4%0.3%0.25%
Dec 202521.1%20%24.4%14.7%7.4%3.2%3.4%2.5%2.7%0.35%0.27%
Jan 202620.6%19.6%23.9%16%7.2%3.1%3.3%2.5%3.2%0.28%0.27%
Feb 202620.2%19.1%23.4%15.7%8.6%3.1%3.2%2.9%3.2%0.28%0.27%
Mar 202625.6%16.4%24.5%13.4%7.4%3.1%3.4%3%2.7%0.29%0.28%
Apr 202629.5%15.6%23.4%12.8%7%3%3.2%2.4%2.6%0.23%0.33%
May 202627.8%17.8%21.8%13.4%6.6%3.4%3.6%2.7%2.4%0.26%0.26%
Jun 202624%18.6%22.8%15.2%6.9%3.6%3.1%2.8%2.5%0.27%0.24%
Jul 202624.4%18.9%23.2%14.2%7%3.6%3.2%2.3%2.6%0.34%0.23%
Aug 202628%17.8%21.7%14.5%4.4%4.2%3.6%2.7%2.4%0.31%0.27%
Sep 202630.2%19.3%19.3%12.9%4.8%4.4%3.2%2.9%2.6%0.28%0.24%

How has the LinkedIn Sales Navigator and Reply.io comparison changed over the last 12 months?

3 findings

How did search popularity change for sales prospecting platforms worldwide in September 2026?

2 changes

  1. In September 2026, LinkedIn Sales Navigator lost share of searches among sales prospecting platforms worldwide, from 14.5% to 12.9%.

  2. Estimated monthly branded searches for Reply.io worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s and Reply.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LinkedIn Sales Navigator

2 branded search terms

  • linkedin sales navigator
  • sales navigator

Reply.io

2 branded search terms

  • reply io
  • Reply.io

How the Brand Demand Index is measured

Other head-to-heads among sales prospecting platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free