How popular isMicrosoft Translator in search?
In August 2026, there were an estimated 201K branded searches for Microsoft Translator worldwide which is down 55.3% over the last 11 months. Microsoft Translator holds 0.08% estimated Share of Search among translation APIs worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Translate92.3%
DeepL7.6%
Microsoft Translator0.08%
Smartling<0.01%
Amazon Translate<0.01%
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Which translation APIs compete with Microsoft Translator?
Share of Search by month for Google Translate, DeepL, Microsoft Translator. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Microsoft Translator | Smartling | Amazon Translate |
|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 10.1% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.4% | 9.2% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.6% | 8.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.7% | 9% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 8.1% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 89.8% | 10.1% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 91.2% | 8.7% | 0.02% | <0.01% | <0.01% |
| May 2026 | 90.8% | 9.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 10.9% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 88.2% | 11.7% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 92.3% | 7.6% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.3% | 228M | -0.55% | +4.1 points | |
| 2, held 2nd | 7.6% | 18.7M | -38.3% | -4.1 points | |
| 3, held 3rd | 0.08% | 201K | -18.3% | 0 points | |
| 4, held 4th | <0.01% | 6.9K | -19.1% | 0 points | |
| 5, held 5th | <0.01% | 2.4K | 0% | 0 points |
92.3%
Held 1st. 228M estimated branded searches, -0.55% vs prior month. Share +4.1 points.
2.
7.6%
Held 2nd. 18.7M estimated branded searches, -38.3% vs prior month. Share -4.1 points.
0.08%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.
<0.01%
Held 4th. 6.9K estimated branded searches, -19.1% vs prior month. Share 0 points.
<0.01%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Microsoft Translator and its closest rivals
How has branded search demand for Microsoft Translator changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Translator worldwide fell from 450K to 201K.
- Across the 11 months ending August 2026, Microsoft Translator’s estimated Share of Search among translation APIs worldwide held steady, from 0.15% to 0.08%.
How did search popularity change for translation APIs worldwide in August 2026?
5 changes
In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.
How is Microsoft Translator measured?
Brandwave collects information about searches that people make online using Microsoft Translator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- microsoft translator
Who owns Microsoft Translator?
Microsoft Translator is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
Microsoft 365, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint and 
Xbox, owned by the same company, worldwide.
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Is Microsoft Translator your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.