Brandwave

How popular isMicrosoft Translator?

In September 2026, people searched for Microsoft Translator by name about 60,500 times worldwide, an 86.6% decrease from the previous year. These searches made up 0.02% of all global online translation tool searches, placing Microsoft Translator sixth out of six tools. When we asked both ChatGPT and Google AI Overviews about online translation tools, Microsoft Translator appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Microsoft Translator is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Google TranslateShare of searches 89.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DeepLShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. QuillBotShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. ReversoShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Microsoft TranslatorShare of searches 0.02%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top online translation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Translator was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Translator is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeepL1st
  2. Google Translate2nd
  3. QuillBot3rd
  4. Microsoft Translator4th
  5. Reverso5th
  6. Papago–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Translate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuillBot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reverso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Translator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online translation tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which online translation tools compete with Microsoft Translator?

Microsoft Translator against online translation tools worldwide, by month

Share of searches by month for Google Translate, DeepL, QuillBot, Microsoft Translator. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateDeepLQuillBotReversoPapagoMicrosoft Translator
Oct 202585.9%9.6%2.8%1.3%0.24%0.14%
Nov 202586.5%8.8%2.9%1.3%0.25%0.31%
Dec 202588.6%7.8%2%1.1%0.22%0.26%
Jan 202687.5%8.7%1.9%1.3%0.24%0.26%
Feb 202688.4%7.8%2%1.3%0.21%0.32%
Mar 202686.2%9.6%2.5%1.3%0.23%0.11%
Apr 202688.3%8.4%2%1.1%0.19%0.02%
May 202687.9%8.8%2%1.1%0.19%0.02%
Jun 202686.1%10.6%2.1%1%0.2%0.02%
Jul 202685.2%11.3%2.4%0.84%0.2%0.09%
Aug 202689.5%7.3%2.2%0.74%0.2%0.08%
Sep 202689.2%7.4%2%1.1%0.19%0.02%

  1. 1.Google Translate

    89.2%

    Held 1st. 227M estimated branded searches, -0.3% vs prior month. Share -0.2 points.

  2. 2.DeepL

    7.4%

    Held 2nd. 18.9M estimated branded searches, +1.3% vs prior month. Share +0.1 points.

  3. 3.QuillBot

    2%

    Held 3rd. 5.1M estimated branded searches, -7.9% vs prior month. Share -0.2 points.

  4. 4.Reverso

    1.1%

    Held 4th. 2.8M estimated branded searches, +47.2% vs prior month. Share +0.3 points.

  5. 5.Papago

    0.19%

    Held 5th. 490K estimated branded searches, -4.6% vs prior month. Share 0 points.

  6. 6.Microsoft Translator

    0.02%

    Held 6th. 60.5K estimated branded searches, -69.9% vs prior month. Share -0.1 points.

Compare popularity between Microsoft Translator and its closest rivals

Every comparison with Microsoft Translator

12 comparisons

How has branded search demand for Microsoft Translator changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Translator worldwide fell from 450K to 60.5K.
  • Across the 12 months ending September 2026, Microsoft Translator’s share of searches among online translation tools worldwide held steady, from 0.14% to 0.02%.

How did search popularity change for online translation tools worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.

  2. Estimated monthly branded searches for QuillBot worldwide fell 44.4% over 12 measured months, from 9.2M to 5.1M in September 2026.

  3. Estimated monthly branded searches for DeepL worldwide fell 39.2% over 12 measured months, from 31.1M to 18.9M in September 2026.

  4. Estimated monthly branded searches for Papago worldwide fell 37.6% over 12 measured months, from 785K to 490K in September 2026.

  5. Estimated monthly branded searches for Reverso worldwide fell 33% over 12 measured months, from 4.1M to 2.8M in September 2026.

  6. Estimated monthly branded searches for Google Translate worldwide fell 18.5% over 12 measured months, from 278M to 227M in September 2026.

How are Microsoft Translator’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Translator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft translator

How the Brand Demand Index is measured

Who owns Microsoft Translator?

Microsoft Translator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Translator? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Translator compete?

Microsoft Translator is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online translation tools6th of 60.02%Shown above
AI translation tools4th of 60.02%Show ranking
Translation services3rd of 90.02%Show ranking
Translation APIs3rd of 50.02%Show ranking
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