Gengo vs Microsoft Translator:Which is more popular?
In September 2026, Microsoft Translator had more branded searches than Gengo among translation services worldwide. Microsoft Translator had about 60,500 branded searches, while Gengo had 18,100. Microsoft Translator made up 0.02% of all translation service searches we track, and Gengo accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about translation services, Microsoft Translator appeared in two of the three answers and Gengo in one. Microsoft Translator was mentioned before Gengo in every answer that named either.
Who do people search for more?
Microsoft Translator, about 3 searches for every 1 for Gengo
Who does AI mention more?
Microsoft Translator, mentioned in 2 of 3 answers, Gengo in 1
Who does AI recommend more?
Microsoft Translator, named ahead of Gengo in 2 of 2 answers
Follow Gengo vs Microsoft Translator and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top translation services in ChatGPT and Google AI Overviews
In three ChatGPT questions, Microsoft Translator was mentioned in two out of three: in two of the three ChatGPT answers. Gengo was mentioned in one out of three: in one of the three ChatGPT answers. Microsoft Translator was listed before Gengo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Translate3 of 3Named in 3 of 3 ChatGPT answers
DeepL3 of 3Named in 3 of 3 ChatGPT answers- Microsoft Translator2 of 3Named in 2 of 3 ChatGPT answers
Gengo1 of 3Named in 1 of 3 ChatGPT answers
Lionbridge0 of 3Named in 0 of 3 ChatGPT answers
TransPerfect0 of 3Named in 0 of 3 ChatGPT answers
Lokalise0 of 3Named in 0 of 3 ChatGPT answers
Smartling0 of 3Named in 0 of 3 ChatGPT answers
Unbabel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about translation services
3 answers
Asked ChatGPT
“Which translation service should I use?”
Asked ChatGPT
“What are the best translation services?”
Asked ChatGPT
“What's the best translation service for document translation?”
Searched Google, AI Overview
“translation services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“document translation service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gengo or Microsoft Translator more popular in search?
This chart shows how often people search Google for Gengo and Microsoft Translator by name. Each line represents a brand's share of searches for all nine translation services we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Translator, Gengo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | Microsoft Translator | Lionbridge | TransPerfect | Gengo | Lokalise | Smartling | Unbabel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 8.2% | 0.15% | 0.01% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.2% | 0.33% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.8% | 0.28% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 91.5% | 8.2% | 0.27% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.8% | 0.33% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 91.6% | 8.2% | 0.12% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.6% | 8.3% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 93% | 6.8% | 0.1% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 94.2% | 5.7% | 0.08% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 93.1% | 6.8% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Gengo and Microsoft Translator comparison changed over the last 12 months?
3 findings
- Microsoft Translator was ahead of Gengo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gengo’s share of searches among translation services worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 12 months ending September 2026, Microsoft Translator’s share of searches among translation services worldwide moved from 0.15% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K.
How did search popularity change for translation services worldwide in September 2026?
2 changes
Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.
Estimated monthly branded searches for Gengo worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gengo’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gengo
1 branded search term
- gengo
Microsoft Translator
1 branded search term
- microsoft translator
Other head-to-heads among translation services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.