Brandwave

Translation services:Which brands are most popular in search?

In August 2026, Lionbridge was the most searched among translation services worldwide, with an estimated 49.5K branded searches and 37.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lionbridge37.6%
  2. TransPerfect30.7%
  3. Gengo16.8%
  4. Lokalise6.3%
  5. Smartling5.2%
  6. Unbabel3.3%

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Share of SearchLeaderboard

Compare the translation services brands work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among translation services worldwide, by month

Share of Search by month for Lionbridge, TransPerfect, Gengo, Lokalise, Smartling, Unbabel. The figures are in the table below the chart.

View monthly share of search table
MonthLionbridgeTransPerfectGengoLokaliseSmartlingUnbabel
Oct 202525.9%31.7%21.2%8.2%6.6%6.3%
Nov 202527.6%33.8%18.5%8.7%5.8%5.5%
Dec 202531.7%31.7%17.4%8.1%6.8%4.2%
Jan 202630.3%30.3%20.3%7.7%6.3%5%
Feb 202633.3%33.3%14.9%8.5%5.7%4.4%
Mar 202631.6%31.6%14.2%9.8%6.6%6.3%
Apr 202631.3%31.3%17.1%9.6%6.5%4.2%
May 202632.9%32.9%14.7%8.3%6.9%4.4%
Jun 202635%28.6%12.8%7.2%6%10.5%
Jul 202636.5%29.8%16.4%6.2%6.3%4.9%
Aug 202637.6%30.7%16.8%6.3%5.2%3.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Lionbridge

    37.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.TransPerfect

    30.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Gengo

    16.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Lokalise

    6.3%

    Moved from 5th to 4th. 8.3K estimated branded searches, -0.95% vs prior month. Share +0.1 points.

  5. 5.Smartling

    5.2%

    Moved from 4th to 5th. 6.9K estimated branded searches, -19.1% vs prior month. Share -1.1 points.

  6. 6.Unbabel

    3.3%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among translation services worldwide?

In August 2026, Lionbridge was the most searched among translation services worldwide, with an estimated 49.5K branded searches and 37.6% estimated Share of Search within this set. TransPerfect is in 2nd place, 6.8 percentage points behind at 30.7% Share of Search.

Global translation services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lionbridge25.9% → 37.6%37.6%Aug 202625.9%Oct 20252nd → 1st
TransPerfect31.7% → 30.7%33.8%Nov 202528.6%Jun 20261st → 2nd
Gengo21.2% → 16.8%21.2%Oct 202512.8%Jun 20263rd
Lokalise8.2% → 6.3%9.8%Mar 20266.2%Jul 20264th
Smartling6.6% → 5.2%6.9%May 20265.2%Aug 20265th
Unbabel6.3% → 3.3%10.5%Jun 20263.3%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lionbridge’s estimated Share of Search among translation services worldwide increased from 25.9% to 37.6%.
  • Across the 11 months ending August 2026, TransPerfect’s estimated Share of Search among translation services worldwide decreased from 31.7% to 30.7%.
  • Across the 11 months ending August 2026, Gengo’s estimated Share of Search among translation services worldwide decreased from 21.2% to 16.8%.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation services worldwide decreased from 8.2% to 6.3%.
  • Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation services worldwide decreased from 6.6% to 5.2%.
  • Across the 11 months ending August 2026, Unbabel’s estimated Share of Search among translation services worldwide decreased from 6.3% to 3.3%.
  • Across the 11 months ending August 2026, TransPerfect’s estimated Share of Search among translation services worldwide peaked at 33.8% in November 2025 and was lowest at 28.6% in June 2026.
  • Across the 11 months ending August 2026, Gengo’s estimated Share of Search among translation services worldwide peaked at 21.2% in October 2025 and was lowest at 12.8% in June 2026.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation services worldwide peaked at 9.8% in March 2026 and was lowest at 6.2% in July 2026.
  • Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation services worldwide peaked at 6.9% in May 2026 and was lowest at 5.2% in August 2026.
  • Across the 11 months ending August 2026, Unbabel’s estimated Share of Search among translation services worldwide peaked at 10.5% in June 2026 and was lowest at 3.3% in August 2026.
  • Across the 11 months ending August 2026, Lionbridge rose from 2nd to 1st among translation services worldwide.
  • Across the 11 months ending August 2026, TransPerfect fell from 1st to 2nd among translation services worldwide.

How did search popularity change for translation services worldwide in August 2026?

  1. In August 2026, Lionbridge gained estimated Share of Search among translation services worldwide, from 36.5% to 37.6%.

  2. In August 2026, TransPerfect gained estimated Share of Search among translation services worldwide, from 29.8% to 30.7%.

  3. In August 2026, Unbabel lost estimated Share of Search among translation services worldwide, from 4.9% to 3.3%.

  4. In August 2026, Smartling lost estimated Share of Search among translation services worldwide, from 6.3% to 5.2%.

  5. In August 2026, Lokalise rose from 5th to 4th among translation services worldwide.

  6. Estimated monthly branded searches for Gengo worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

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