Brandwave

How popular isGoogle Translate?

In September 2026, people searched for Google Translate by name about 226.9 million times worldwide, an 18.5% decrease from the previous year. These searches made up 93.1% of all global translation service searches, placing Google Translate first out of nine services. When we asked both ChatGPT and Google AI Overviews about translation services, Google Translate appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Google Translate is the most searched of 9 competitors and the second most recommended in AI answers.

  1. Google TranslateShare of searches 93.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. DeepLShare of searches 6.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Microsoft TranslatorShare of searches 0.02%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. LionbridgeShare of searches 0.02%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. TransPerfectShare of searches 0.02%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top translation services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Google Translate appeared in all three answers. Google Translate is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeepL1st
  2. Google Translate2nd
  3. Microsoft Translator3rd
  4. Gengo4th
  5. Lionbridge–
  6. TransPerfect–
  7. Lokalise–
  8. Smartling–
  9. Unbabel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Translate3 of 3Named in 3 of 3 ChatGPT answers
  • DeepL3 of 3Named in 3 of 3 ChatGPT answers
  • Microsoft Translator2 of 3Named in 2 of 3 ChatGPT answers
  • Gengo1 of 3Named in 1 of 3 ChatGPT answers
  • Lionbridge0 of 3Named in 0 of 3 ChatGPT answers
  • TransPerfect0 of 3Named in 0 of 3 ChatGPT answers
  • Lokalise0 of 3Named in 0 of 3 ChatGPT answers
  • Smartling0 of 3Named in 0 of 3 ChatGPT answers
  • Unbabel0 of 3Named in 0 of 3 ChatGPT answers

See every answer about translation services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which translation services compete with Google Translate?

Google Translate against translation services worldwide, by month

Share of searches by month for Google Translate, DeepL. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateDeepLMicrosoft TranslatorLionbridgeTransPerfectGengoLokaliseSmartlingUnbabel
Oct 202591.6%8.2%0.15%0.01%0.02%0.01%<0.01%<0.01%<0.01%
Nov 202591.4%8.2%0.33%0.01%0.02%<0.01%<0.01%<0.01%<0.01%
Dec 202592.8%6.8%0.28%0.01%0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202691.5%8.2%0.27%0.02%0.02%0.01%<0.01%<0.01%<0.01%
Feb 202692.8%6.8%0.33%0.02%0.02%<0.01%<0.01%<0.01%<0.01%
Mar 202691.6%8.2%0.12%0.02%0.02%<0.01%<0.01%<0.01%<0.01%
Apr 202693.1%6.9%0.02%0.01%0.01%<0.01%<0.01%<0.01%<0.01%
May 202693.1%6.9%0.02%0.01%0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202691.6%8.3%0.02%0.02%0.02%<0.01%<0.01%<0.01%<0.01%
Jul 202693%6.8%0.1%0.02%0.02%<0.01%<0.01%<0.01%<0.01%
Aug 202694.2%5.7%0.08%0.02%0.02%<0.01%<0.01%<0.01%<0.01%
Sep 202693.1%6.8%0.02%0.02%0.02%<0.01%<0.01%<0.01%<0.01%

  1. 1.Google Translate

    93.1%

    Held 1st. 226M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.DeepL

    6.8%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.2 points.

  3. 3.Microsoft Translator

    0.02%

    Held 3rd. 60.5K estimated branded searches, -69.9% vs prior month. Share -0.1 points.

  4. 4.Lionbridge

    0.02%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.TransPerfect

    0.02%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gengo

    <0.01%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  7. 7.Lokalise

    <0.01%

    Held 7th. 8.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Smartling

    <0.01%

    Held 8th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  9. 9.Unbabel

    <0.01%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Translate and its closest rivals

Every comparison with Google Translate

12 comparisons

How has branded search demand for Google Translate changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Translate worldwide fell from 278M to 227M.
  • Across the 12 months ending September 2026, Google Translate’s share of searches among translation services worldwide increased from 91.6% to 93.1%.
  • Across the 12 months ending September 2026, Google Translate’s share of searches among translation services worldwide peaked at 94.2% in August 2026 and was lowest at 91.4% in November 2025.

How did search popularity change for translation services worldwide in September 2026?

6 changes

  1. In September 2026, DeepL gained share of searches among translation services worldwide, from 5.7% to 6.8%.

  2. In September 2026, Google Translate lost share of searches among translation services worldwide, from 94.2% to 93.1%.

  3. Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Unbabel worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Gengo worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Lokalise worldwide fell 34.9% over 12 measured months, from 12.6K to 8.2K in September 2026.

How are Google Translate’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Google Translate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google translate
  • google translate app
  • google translate software
  • google translate translator
  • googletranslate
  • translator google translate

How the Brand Demand Index is measured

Who owns Google Translate?

Google Translate is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Translate? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Translate compete?

Google Translate is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online translation tools1st of 689.2%Show ranking
AI translation tools1st of 692.1%Show ranking
Translation services1st of 993.1%Shown above
Translation APIs1st of 593.1%Show ranking
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Is Google Translate your brand?

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