How popular isGoogle Forms in search?

In August 2026, there were an estimated 12.2M branded searches for Google Forms worldwide which held steady over the last 11 months. Google Forms holds 79.8% estimated Share of Search among online form and survey builders worldwide and is ranked 1st of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

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Which online form and survey builders compete with Google Forms?

Google Forms against online form and survey builders worldwide, by month

Month	Google Forms	Microsoft Forms	Jotform	SurveyMonkey	Typeform	Fillout	Tally	Paperform
Oct 2025	75.7%	13.3%	4.4%	3.5%	2.4%	0.38%	0.24%	0.08%
Nov 2025	77.3%	11.5%	4.5%	3.6%	2.5%	0.39%	0.24%	0.1%
Dec 2025	78%	11.4%	4.5%	2.9%	2.5%	0.39%	0.28%	0.08%
Jan 2026	77.9%	11.3%	4.5%	3%	2.5%	0.4%	0.27%	0.08%
Feb 2026	78.5%	11.6%	3.7%	3%	2.5%	0.39%	0.27%	0.07%
Mar 2026	75.5%	13.5%	4.3%	3.4%	2.4%	0.46%	0.36%	0.06%
Apr 2026	79.5%	11.4%	3.8%	2.5%	2.1%	0.4%	0.31%	0.05%
May 2026	78.7%	11.5%	3.8%	3%	2.1%	0.48%	0.45%	0.05%
Jun 2026	78.5%	11.6%	3.9%	3%	2.1%	0.48%	0.45%	0.05%
Jul 2026	78.1%	11.3%	4.5%	3%	2%	0.58%	0.51%	0.06%
Aug 2026	79.8%	11.3%	3.7%	2.5%	1.7%	0.49%	0.43%	0.07%
Sep 2026	—	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Forms Google	79.8%	12.2M	+20.9%	+1.7 points
2, held 2nd	Microsoft Forms Microsoft	11.3%	1.7M	+18.9%	+0.1 points
3, held 3rd	Jotform	3.7%	572K	-1.7%	-0.8 points
4, held 4th	SurveyMonkey	2.5%	375K	-2.1%	-0.5 points
5, held 5th	Typeform	1.7%	261K	-0.46%	-0.3 points
6, held 6th	Fillout	0.49%	74.7K	+0.17%	-0.1 points
7, held 7th	Tally	0.43%	65.3K	-0.5%	-0.1 points
8, held 8th	Paperform	0.07%	10.1K	+21.7%	0 points

1.Google Forms
79.8%
held 1st · 12.2M estimated branded searches · +20.9% vs prior month · +1.7 points
2.Microsoft Forms
11.3%
held 2nd · 1.7M estimated branded searches · +18.9% vs prior month · +0.1 points
3.Jotform
3.7%
held 3rd · 572K estimated branded searches · -1.7% vs prior month · -0.8 points
4.SurveyMonkey
2.5%
held 4th · 375K estimated branded searches · -2.1% vs prior month · -0.5 points
5.Typeform
1.7%
held 5th · 261K estimated branded searches · -0.46% vs prior month · -0.3 points
6.Fillout
0.49%
held 6th · 74.7K estimated branded searches · +0.17% vs prior month · -0.1 points
7.Tally
0.43%
held 7th · 65.3K estimated branded searches · -0.5% vs prior month · -0.1 points
8.Paperform
0.07%
held 8th · 10.1K estimated branded searches · +21.7% vs prior month · 0 points

Compare search popularity between Google Forms and its closest rivals

How has branded search demand for Google Forms changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Forms worldwide held steady, from 12.1M to 12.2M.
Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide increased from 75.7% to 79.8%.
Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide peaked at 79.8% in August 2026 and was lowest at 75.5% in March 2026.

How did search popularity change for online form and survey builders worldwide in August 2026?

6 changes

In August 2026, Google Forms gained estimated Share of Search among online form and survey builders worldwide, from 78.1% to 79.8%.
In August 2026, Jotform lost estimated Share of Search among online form and survey builders worldwide, from 4.5% to 3.7%.
In August 2026, SurveyMonkey lost estimated Share of Search among online form and survey builders worldwide, from 3% to 2.5%.
Estimated monthly branded searches for Tally worldwide rose 71.1% over 11 measured months, from 38.2K to 65.3K in August 2026.
Estimated monthly branded searches for Fillout worldwide rose 22.5% over 11 measured months, from 61K to 74.7K in August 2026.
Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.

How is Google Forms measured?

Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms