Brandwave

Survey platforms:Which brands are most popular in search?

In August 2026, Google Forms was the most searched among survey platforms worldwide, with an estimated 12.2M branded searches and 89.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Forms89.3%
  2. Jotform4.2%
  3. SurveyMonkey2.8%
  4. Typeform1.9%
  5. Qualtrics1.8%

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Share of SearchLeaderboard

Compare the platforms used to run surveys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among survey platforms worldwide, by month

Share of Search by month for Google Forms, Jotform, SurveyMonkey. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsJotformSurveyMonkeyTypeformQualtrics
Oct 202585.7%4.9%4%2.7%2.6%
Nov 202585.7%4.9%4%2.7%2.6%
Dec 202586.9%5%3.3%2.7%2.1%
Jan 202686.7%5%3.3%2.8%2.2%
Feb 202687.6%4.2%3.3%2.8%2.2%
Mar 202685.9%4.9%3.9%2.7%2.6%
Apr 202688.5%4.2%2.7%2.3%2.2%
May 202688%4.2%3.3%2.3%2.2%
Jun 202688.2%4.4%3.3%2.3%1.8%
Jul 202687.2%5%3.3%2.3%2.1%
Aug 202689.3%4.2%2.8%1.9%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Forms

    89.3%

    Held 1st. 12.2M estimated branded searches, +20.9% vs prior month. Share +2.1 points.

  2. 2.Jotform

    4.2%

    Held 2nd. 572K estimated branded searches, -1.7% vs prior month. Share -0.8 points.

  3. 3.SurveyMonkey

    2.8%

    Held 3rd. 375K estimated branded searches, -2.1% vs prior month. Share -0.6 points.

  4. 4.Typeform

    1.9%

    Held 4th. 261K estimated branded searches, -0.46% vs prior month. Share -0.4 points.

  5. 5.Qualtrics

    1.8%

    Held 5th. 247K estimated branded searches, -0.12% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among survey platforms worldwide?

In August 2026, Google Forms was the most searched among survey platforms worldwide, with an estimated 12.2M branded searches and 89.3% estimated Share of Search within this set. Jotform is in 2nd place, 85.1 percentage points behind at 4.2% Share of Search.

Global survey platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Forms85.7% → 89.3%89.3%Aug 202685.7%Oct 20251st
Jotform4.9% → 4.2%5%Jan 20264.2%Feb 20262nd
SurveyMonkey4% → 2.8%4%Oct 20252.7%Apr 20263rd
Typeform2.7% → 1.9%2.8%Jan 20261.9%Aug 20264th
Qualtrics2.6% → 1.8%2.6%Nov 20251.8%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey platforms worldwide increased from 85.7% to 89.3%.
  • Across the 11 months ending August 2026, Jotform’s estimated Share of Search among survey platforms worldwide decreased from 4.9% to 4.2%.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey platforms worldwide decreased from 4% to 2.8%.
  • Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey platforms worldwide decreased from 2.7% to 1.9%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey platforms worldwide decreased from 2.6% to 1.8%.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey platforms worldwide peaked at 4% in October 2025 and was lowest at 2.7% in April 2026.

How did search popularity change for survey platforms worldwide in August 2026?

  1. In August 2026, Google Forms gained estimated Share of Search among survey platforms worldwide, from 87.2% to 89.3%.

  2. In August 2026, Jotform lost estimated Share of Search among survey platforms worldwide, from 5% to 4.2%.

  3. In August 2026, SurveyMonkey lost estimated Share of Search among survey platforms worldwide, from 3.3% to 2.8%.

  4. Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.

  5. Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.

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