Brandwave

How popular isTally?

In September 2026, people searched for Tally by name about 78,500 times worldwide, a 106.6% increase from the previous year. These searches made up 0.42% of all global survey platform searches, placing Tally seventh out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about survey platforms, Tally appeared in one of the five answers and was the seventh most recommended of the 12.

Search and AI answers in September 2026

Tally is the seventh most searched of 12 competitors and the seventh most recommended in AI answers.

  1. Google FormsShare of searches 80%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. Microsoft FormsShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. JotformShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SurveyMonkeyShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TallyShare of searches 0.42%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+7 more

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Top survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tally was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tally is the seventh most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Qualtrics3rd
  4. Google Forms4th
  5. Jotform5th
  6. Alchemer6th
  7. Tally7th
  8. Microsoft Forms–
  9. Formstack–
  10. QuestionPro–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jotform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Forms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Formstack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QuestionPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about survey platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which survey platforms compete with Tally?

Tally against survey platforms worldwide, by month

Share of searches by month for Google Forms, Microsoft Forms, Jotform, Tally. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFormstackQuestionProAlchemerSurveySparrowZoho Survey
Oct 202573.9%13%4.2%3.4%2.3%2.3%0.23%0.2%0.2%0.11%0.07%0.09%
Nov 202575.8%11.3%4.3%3.5%2.4%1.9%0.24%0.17%0.21%0.11%0.08%0.08%
Dec 202576.5%11.2%4.3%2.8%2.3%1.9%0.27%0.21%0.17%0.11%0.08%0.08%
Jan 202676.7%11.2%4.4%2.9%2.4%1.6%0.27%0.17%0.14%0.09%0.06%0.06%
Feb 202677%11.4%3.6%2.9%2.4%1.9%0.26%0.17%0.17%0.12%0.06%0.08%
Mar 202673.8%13.2%4.2%3.3%2.3%2.2%0.35%0.2%0.2%0.11%0.07%0.07%
Apr 202678%11.2%3.6%2.4%2%2%0.3%0.14%0.18%0.08%0.05%0.06%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.17%0.17%0.09%0.05%0.06%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.17%0.14%0.09%0.06%0.06%
Jul 202677.1%11.2%4.3%2.8%1.9%1.5%0.5%0.17%0.17%0.11%0.08%0.08%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.18%0.14%0.1%0.06%0.06%
Sep 202680%11.4%3%2%1.4%1.3%0.42%0.15%0.15%0.12%0.05%0.05%

  1. 1.Google Forms

    80%

    Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  2. 2.Microsoft Forms

    11.4%

    Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  3. 3.Jotform

    3%

    Held 3rd. 559K estimated branded searches, +0.11% vs prior month. Share -0.6 points.

  4. 4.SurveyMonkey

    2%

    Held 4th. 369K estimated branded searches, -0.24% vs prior month. Share -0.4 points.

  5. 5.Typeform

    1.4%

    Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.

  6. 6.Qualtrics

    1.3%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  7. 7.Tally

    0.42%

    Held 7th. 78.5K estimated branded searches, +21.3% vs prior month. Share 0 points.

  8. 8.Formstack

    0.15%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.QuestionPro

    0.15%

    Held 9th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  10. 10.Alchemer

    0.12%

    Held 10th. 22.2K estimated branded searches, +50% vs prior month. Share 0 points.

  11. 11.SurveySparrow

    0.05%

    Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Zoho Survey

    0.05%

    Held 12th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tally and its closest rivals

Every comparison with Tally

13 comparisons

How has branded search demand for Tally changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tally worldwide rose from 38K to 78.5K.
  • Across the 12 months ending September 2026, Tally’s share of searches among survey platforms worldwide held steady, from 0.23% to 0.42%.

How did search popularity change for survey platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Forms gained share of searches among survey platforms worldwide, from 78.9% to 80%.

  2. In September 2026, Jotform lost share of searches among survey platforms worldwide, from 3.6% to 3%.

  3. SurveyMonkey’s share of searches among survey platforms worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.

  4. Typeform’s share of searches among survey platforms worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

  5. Estimated monthly branded searches for Tally worldwide rose 106.6% over 12 measured months, from 38K to 78.5K in September 2026.

  6. Estimated monthly branded searches for Alchemer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Tally’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Tally’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tally form
  • tally form builder
  • Tally Forms
  • tally so
  • tally.so
  • tallyform
  • tallyforms

Do you work for Tally? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tally compete?

Tally is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey platforms7th of 120.42%Shown above
Online form and survey builders7th of 90.42%Show ranking
Form builders5th of 60.44%Show ranking
Creator with pink hair and a pink jacket

Is Tally your brand?

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