Brandwave

How popular isMicrosoft Forms?

In September 2026, people searched for Microsoft Forms by name about 2.1 million times worldwide, about the same as the previous year. These searches made up 11.4% of all global survey platform searches, placing Microsoft Forms second out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about survey platforms, Microsoft Forms did not appear in any of the answers.

Search and AI answers in September 2026

Microsoft Forms is the second most searched of 12 competitors and not listed in any AI answer.

  1. Google FormsShare of searches 80%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. Microsoft FormsShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. JotformShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SurveyMonkeyShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TypeformShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Forms did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Qualtrics3rd
  4. Google Forms4th
  5. Jotform5th
  6. Alchemer6th
  7. Tally7th
  8. Microsoft Forms–
  9. Formstack–
  10. QuestionPro–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jotform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Forms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Formstack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QuestionPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about survey platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which survey platforms compete with Microsoft Forms?

Microsoft Forms against survey platforms worldwide, by month

Share of searches by month for Google Forms, Microsoft Forms, Jotform. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFormstackQuestionProAlchemerSurveySparrowZoho Survey
Oct 202573.9%13%4.2%3.4%2.3%2.3%0.23%0.2%0.2%0.11%0.07%0.09%
Nov 202575.8%11.3%4.3%3.5%2.4%1.9%0.24%0.17%0.21%0.11%0.08%0.08%
Dec 202576.5%11.2%4.3%2.8%2.3%1.9%0.27%0.21%0.17%0.11%0.08%0.08%
Jan 202676.7%11.2%4.4%2.9%2.4%1.6%0.27%0.17%0.14%0.09%0.06%0.06%
Feb 202677%11.4%3.6%2.9%2.4%1.9%0.26%0.17%0.17%0.12%0.06%0.08%
Mar 202673.8%13.2%4.2%3.3%2.3%2.2%0.35%0.2%0.2%0.11%0.07%0.07%
Apr 202678%11.2%3.6%2.4%2%2%0.3%0.14%0.18%0.08%0.05%0.06%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.17%0.17%0.09%0.05%0.06%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.17%0.14%0.09%0.06%0.06%
Jul 202677.1%11.2%4.3%2.8%1.9%1.5%0.5%0.17%0.17%0.11%0.08%0.08%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.18%0.14%0.1%0.06%0.06%
Sep 202680%11.4%3%2%1.4%1.3%0.42%0.15%0.15%0.12%0.05%0.05%

  1. 1.Google Forms

    80%

    Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  2. 2.Microsoft Forms

    11.4%

    Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  3. 3.Jotform

    3%

    Held 3rd. 559K estimated branded searches, +0.11% vs prior month. Share -0.6 points.

  4. 4.SurveyMonkey

    2%

    Held 4th. 369K estimated branded searches, -0.24% vs prior month. Share -0.4 points.

  5. 5.Typeform

    1.4%

    Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.

  6. 6.Qualtrics

    1.3%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  7. 7.Tally

    0.42%

    Held 7th. 78.5K estimated branded searches, +21.3% vs prior month. Share 0 points.

  8. 8.Formstack

    0.15%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.QuestionPro

    0.15%

    Held 9th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  10. 10.Alchemer

    0.12%

    Held 10th. 22.2K estimated branded searches, +50% vs prior month. Share 0 points.

  11. 11.SurveySparrow

    0.05%

    Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Zoho Survey

    0.05%

    Held 12th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Forms and its closest rivals

Every comparison with Microsoft Forms

13 comparisons

How has branded search demand for Microsoft Forms changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Forms worldwide held steady at 2.1M.
  • Across the 12 months ending September 2026, Microsoft Forms’ share of searches among survey platforms worldwide decreased from 13% to 11.4%.
  • Across the 12 months ending September 2026, Microsoft Forms’ share of searches among survey platforms worldwide peaked at 13.2% in March 2026 and was lowest at 11.2% in July 2026.

How did search popularity change for survey platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Forms gained share of searches among survey platforms worldwide, from 78.9% to 80%.

  2. In September 2026, Jotform lost share of searches among survey platforms worldwide, from 3.6% to 3%.

  3. SurveyMonkey’s share of searches among survey platforms worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.

  4. Typeform’s share of searches among survey platforms worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

  5. Estimated monthly branded searches for Tally worldwide rose 106.6% over 12 measured months, from 38K to 78.5K in September 2026.

  6. Estimated monthly branded searches for Alchemer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Microsoft Forms’ branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Microsoft Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • creating microsoft forms
  • forms microsoft
  • forms office
  • microsoft form
  • Microsoft Forms
  • microsoft forms app
  • microsoft forms quiz
  • microsoft forms survey
  • microsoftforms
  • MS Forms
  • office forms

How the Brand Demand Index is measured

Who owns Microsoft Forms?

Microsoft Forms is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Forms? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Forms compete?

Microsoft Forms is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey platforms2nd of 1211.4%Shown above
Online form and survey builders2nd of 911.4%Show ranking
Form builders2nd of 611.8%Show ranking
Creator with pink hair and a pink jacket

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